Forever Living was founded in 1978 in Tempe, Arizona by Rex Maughan.[1] By the 1990s, Rex Maughan had purchased the Texas company Aloe Vera of America, with Aloe Vera of America selling its products to Forever Living for distribution.[4] Some journalists have likened the multi-level marketing business model of Forever Living's distribution system to that of a pyramid scheme.[5][6][7]

According to Arthur Andersen's Top 100, as of 1993, Forever Living Products International was Arizona's second-largest private company.[9] As of August 1995, Forbes reported the company's product line included "deodorants, toothpaste, laundry detergent and three dozen other products, nearly all of which contain extract of aloe."[10]


Forever Living Products


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A three-part special report by the Manila Times in 2003 discussed similarities between FLPI's business model and an illegal pyramid scheme, noting that FLPI participants are said to be rewarded primarily for recruiting new members to the organization, rather than for selling products to genuine end-users.[11]

In 2004, claims made about Forever Living products were found to be in violation of several laws in Hungary related to advertising, registration of nutritional products, and the use of cosmetics as medicinal agents. As a result, the company was fined 60 million HUF (approximately US$280,000).[21]

In 2015, Forever Living was criticized by the UK Advertising Standards Authority for making false claims about the health benefits of its products, which were sold as a cure for various diseases ranging from diabetes to Crohn's disease. The company was also warned not to use health professionals in its promotional materials. Subsequently, the UK Medicines And Healthcare Products Regulatory Agency launched an investigation after it was revealed that NHS staff were moonlighting as sales people.[28][29][30]

Between 2012 and 2016, several lawsuits were initiated by the Environmental Research Center (ERC) against Forever Living Products over alleged violations of Proposition 65 (the Safe Drinking Water and Toxic Exposure Act).[31] The ERC accused Forever Living Products of having unsafe levels of lead in products manufactured by Aloe Vera of America and distributed by Forever Living.[32] The claims were determined to be unfounded and the case was dismissed in the California Supreme Court in October, 2016.[33]

Featuring high-quality Forever Aloe Vera, Honey Bee, Nutritional, Health and Beauty products. This Independent Distributor Website allows you to order direct from your local Forever Living Online Shop.

This website allows you to search and compare the entire range of Forever Aloe Health and Beauty products. This website is not intended to represent the Forever Living Products company, nor any of its worldwide affiliates.

USA based Forever Living Products has combined all the benefits of pure aloe vera gel with the finest quality ingredients to offer you a range of natural personal care products that are second to none! From head to toe, our products have you covered with pure, stabilized Aloe Vera. From lotions and gels to shampoos and cleansers, look and feel your best with our complete Personal Care line and many other fine health and beauty products! We ship internationally.

As President, O'Hare will build upon Forever Living's 45 years of offering high-quality nutritional products and supplements, creating effective new products that are relevant for today's market and lifestyles. He will also lead the company in continuing to invest in digital solutions and an innovative marketing plan to empower its Forever Business Owners. Most importantly, he will continue the legacy of Forever Living's late Founder and CEO, Rex Maughan.

(c) FLP has a long history of success. The fundamental goal of the Forever Living Marketing Plan is to promote the sale and use of high quality products to consumers. The primary purpose of the FBO is to promote the sale and use of these products to consumers, directly and by building a sales organization.

(d) The FBO regardless of his/her level in the FLP Marketing Plan is encouraged to make retail sales each month and to keep records of such sales. The FBO shall keep proper book of accounts stating the details of the products, price, tax and the quantity and such other details in respect of the goods sold by him/her, in such form as per applicable law.

(a) Company Policies and the Code of Professional Conduct have been implemented to provide restrictions, rules and regulations for proper sales and marketing procedures and to prevent improper, abusive or illegal acts. Such Company Policies and the Code of Professional Conduct are revised, modified and added to, from time to time. Revisions, modifications or amendments to the Company Policies and the Code of Professional Conduct shall be published on the FLPCompany website at www.foreverliving.com and shall become effective immediately.

Any Indian resident, 18 years of age or older, whose name appears on a Forever Business Owner Application that has been accepted by the Company, having purchased 2 Case Credits within two consecutive months in any single Operating Company, is Wholesale Qualified (purchase products at the wholesale price) to receive a 30% discount from Bonus Recap Price, and also qualifies for a personal bonus from 5% to 18% of Bonus Recap Price, for personal purchases, depending on his/her level within the Forever Marketing Plan. Wholesale qualified FBOs purchase products directly from the Designated Distributor at the published wholesale price + taxes.

One who purchases FLP products through authorized channels and has not yet applied to be a Preferred Customer by submitting a Forever Business Owner Application to the Company either physically or digitally.

2) The Designated Distributor will be liberal in its application of the buy-back policy on termination of a Forever Business, but the Designated Distributor will not repurchase products or issue refunds on products certified as having been consumed or sold. It means, the Designated Distributor will buy-back ONLY resalable products from the individual terminating his/her Forever Business. Falsely representing the amount of product sold or consumed in order to advance in the marketing plan shall be grounds for termination.

(g) An FBO is prohibited from any action or failure to act which evidences intentional disregard and gross negligence of Company Policies and the Code of Professional Conduct. The FBO shall not make any representation relating to the Company, its Marketing plan or its products, including remuneration system and the agreement between the Company and the FBO in a false and or misleading manner.

1) Except as herein provided in this section below, an FBO is prohibited from permitting company products to be sold or displayed in retail stores, military PXs, swap meets, flea markets, or like exhibitions. However, exhibitions for a period of less than one week in a twelve-month period at the same venue are considered temporary and are therefore permitted after receiving written approval from the Corporate Office.

2) An FBO who has a service-oriented office, barber shop, beauty shop or health club is permitted to display and sell products within that office, shop or club. However, exterior signs or window displays by such FBO to advertise the sale of Company products are prohibited.

3) An FBO is prohibited from selling or marketing Forever brand product except that it be in its original packaging. However, products may be promoted and served in restaurants by the glass or portion.

(n) Making Product Claims. FBOs may not make any representation, expressly or by implication, that Forever products can prevent, diagnose, treat or cure any disease or medical condition. Forever products that are intended to be ingested into the body are purely nutritional and/or nutritional supplements and are, therefore, regulated throughout the world as food. Forever products that are intended to be used on the body are regulated throughout the world as cosmetics. Forever does not produce or distribute any products that are to be considered or described as a medicine, treatment or cure.

(q) Exporting or Importing Product. An FBO is prohibited from exporting or importing products for commercial use to a country where said products are not registered, formulated, or labelled in accordance with jurisdiction and law of the country where FBO is attempting to export or import said products.

(r) Advertising Price of Product. An FBO is prohibited from any form of advertising of our products at any price below the Maximum Retail Price. This includes a stated price or any other pricing formula that reduces the price paid for any Forever product to below that of MRP.

Preferred Customers/FBOs are allowed to purchase 1 order upto maximum of Rs. 5000/- with effect from 21st January, 2021 in one calendar month until the KYC documents are received either physically or digitally and they are verified by the company. Once the FPC places an order and confirms their agreement with the company, the FBO/Preferred Customer is allowed to login in to the company website www.foreverliving.com to access the business information.

Before commencing any business activity, a direct seller should have an ID card as per the Direct Selling Rules. This ID card is made available free of cost, through foreverliving.com. Upon becoming Wholesale Qualified, physical Identity card is also issued to the qualified FBOs by the company.

(i) The Company shall buy back any unsold, saleable FLP product, except literature, that has been purchased by an individual in his/her ID within the previous twelve (12) months from the one who terminates his/her Forever Business. Such buy back will be accomplished by the terminating individual, first giving written notice to the Company of intent to terminate the Forever Business and forgo all rights and privileges relating thereto. The terminating individual must complete a Buy-Back form and submit the same to the Company and return all products for which a refund is being claimed, along with proof of purchase, to the source of purchase. All FLP Products are tagged to the invoice it was purchased under. In this regard all returning products must track back to their original invoice of purchase. The Company shall ensure that the policy with regards to unsold saleable product upon termination of the Forever Business shall be adhered to by the Designated Distributor from whom products have been purchased by the FBO/Preferred Customer. e24fc04721

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