On 15 August 2023, Neymar completed a transfer to Saudi Pro League club Al Hilal on a two-year contract, joining a list of European league players who signed for the club, including Rúben Neves, Kalidou Koulibaly, and Sergej Milinković-Savić.[372][373][374] The transfer fee was reported to be worth €90 million, making him the most expensive purchase in Saudi Pro League history.[374] He was also reportedly being paid €150m a year at Al Hilal, six times the amount he earned at PSG.[375] According to The Independent, Barcelona was the only European club that showed genuine interest in signing Neymar; other top clubs turned away primarily due to his high salary and the expected transfer fee to sign him.[376]
As a marquee signing, Neymar's transfer to Al Hilal drew comparisons to former Brazil international Rivellino's transfer to the club in 1978.[377] Some media outlets criticised Neymar for choosing to not remain in a top European league and dubbed him as the 'Prince who never became King' due to leaving Europe without winning the Ballon d'Or.[378][379] However, Neymar declared, "I wouldn't be surprised if the Saudi league is better than the French", in light of fellow star players joining the league, including Ronaldo and Karim Benzema.