Us Kiwifruit Market Size By Applications, By Type, By End-User, By Deployment & By Technology 2032
Kiwifruit Market was valued at USD 2.5 Billion in 2022 and is projected to reach USD 4.1 Billion by 2030, growing at a CAGR of 7.0% from 2024 to 2030.
The US Kiwifruit Market is rapidly expanding, fueled by increasing consumer demand for healthier and more exotic fruits. Known for their vibrant green color, tart flavor, and health benefits, kiwifruits have carved a niche in the American produce sector. As consumers continue to prioritize healthy eating, kiwis are now a staple in many households across the country, and their popularity is only expected to grow in the coming years. The US market is becoming increasingly competitive, with domestic production and imports rising significantly.
In recent years, the demand for kiwifruits has surged as consumers seek fruits that are rich in vitamins, antioxidants, and fiber. According to industry reports, the global market for kiwifruits is expected to witness a growth rate of approximately 6% annually. This growth can be attributed to the fruit's versatile use in both fresh and processed forms. Kiwifruits are not only enjoyed fresh but also feature prominently in smoothies, salads, juices, and desserts.
New Zealand and Italy remain the primary exporters of kiwifruits to the United States, although domestic production is increasing, particularly in California. As production ramps up, US-grown kiwifruits are expected to further bolster the market, offering fresher options to consumers. California’s Mediterranean climate is ideal for cultivating the fuzzy, green fruit, and it’s now one of the fastest-growing regions for kiwifruit production in the US.
While the US kiwifruit market benefits from its expanding popularity, it is not without challenges. Competition from other fruits, especially those in the berry family, and the potential impact of climate change on production rates, pose risks to the growth of the industry. However, with innovations in farming techniques and packaging, the market remains resilient. Additionally, consumer awareness of kiwifruit's health benefits, such as improved digestion and immune support, continues to drive growth in both domestic and imported markets.
As the market continues to evolve, industry stakeholders are also focusing on sustainability practices, ensuring that the expansion of kiwifruit farming aligns with environmental goals. Furthermore, with the global food market becoming more interconnected, US consumers are enjoying a wider variety of kiwifruits, including the golden variety, which offers a sweeter taste and smoother texture. In summary, the US Kiwifruit Market is poised for further growth, fueled by a combination of increased consumer demand, improved farming practices, and innovations in product offerings.
Get an In-Depth Research Analysis of the Global Kiwifruit Market Size And Forecast [2025-2032]
Zespri Kiwifruit
Jingold
KingFruit
Joinfruit
Oranfrizer
Mazzoni Group
Kolios Group
Joyvio
Kiwifruitz
Dorì Kiwi
EastPack Limited
Yang's
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Kiwifruit Market
Green Kiwifruit
Gold Kiwifruit
Organic Kiwifruit
Fresh Consumption
Processed Products (Juices, Snacks, etc.)
Cosmetic and Health Products
Loose Packaging
Packaged (In Boxes, Punnets, etc.)
Bulk Packaging
Supermarkets and Hypermarkets
Online Retail
Convenience Stores
Direct Sales (Farmers Markets)
Health-Conscious Consumers
Regular Fruit Consumers
Luxury and Premium Consumers
Global (United States, Global and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the Global Kiwifruit Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Kiwifruit Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Kiwifruit Market, By Type
6. Global Kiwifruit Market, By Application
7. Global Kiwifruit Market, By Geography
Global
Europe
Asia Pacific
Rest of the World
8. Global Kiwifruit Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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