Japan Water for Mothers and Infant Market was valued at USD 0.4 Billion in 2022 and is projected to reach USD 0.6 Billion by 2030, growing at a CAGR of 6.8% from 2024 to 2030.
Japan's baby care product market is experiencing significant growth, with projections indicating a reach of US$3.20 billion by 2027. This expansion is primarily driven by factors such as increasingly hectic lifestyles, heightened concern for child health, and rising disposable incomes among Japanese families. Notably, the demand for high-quality baby care products—including diapers, skincare items, feeding accessories, and safety products—is on the rise. Urbanization and evolving lifestyles contribute further, as more parents seek convenient and innovative solutions for baby care. citeturn0search1
In 2018, Japan introduced new standards under the Food Sanitation Act, permitting the manufacture and sale of liquid infant formula. Prior to this, only powdered infant formula was allowed. This regulatory change opened new avenues for manufacturers, with imported whey powder used in liquid formula entering under special tariff-rate quotas. citeturn0search0
The market is also influenced by the increasing number of working women and longer working hours, leading to a higher demand for convenient baby feeding solutions. Packaged milk, including liquid infant formula, has seen a rise as it offers ease for working parents. However, challenges such as the higher cost of liquid formula compared to powdered options and consumer unfamiliarity with liquid formula's appearance remain. citeturn0search3
Regional variations exist within Japan, with urban centers like Tokyo, Osaka, and Yokohama exhibiting higher demand for baby care products due to higher population densities and greater consumer purchasing power. These areas also feature a larger presence of retail chains, supermarkets, convenience stores, and online platforms, facilitating easy access to a wide range of baby care products. citeturn0search4
Key players in the Japanese baby care product market include Pigeon Corporation, Kao Corporation, Unicharm Corporation, Johnson & Johnson, and Procter & Gamble. These companies focus on product innovation, brand building, and strategic marketing to meet the evolving needs of Japanese parents. citeturn0search4
Overall, the Japanese baby care product market presents a dynamic landscape, influenced by demographic trends, regulatory changes, and evolving consumer preferences. Manufacturers aiming to enter or expand in this market must navigate these factors effectively to meet the demands of modern Japanese families.
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By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Japan Water for Mothers and Infant Market
Expecting Mothers
New Mothers
Infants (0-12 Months)
Children (1-5 Years)
Mineral Water
Spring Water
Purified Water
Herbal Infused Water
Electrolyte-enriched Water
Bottled Water
Boxed Water
Carton Packages
Reusable Water Containers
Single-use pouches
Supermarkets/Hypermarkets
Pharmacies and Drug Stores
Online Retail
Specialty Stores
Direct Sales
Hydration
Nutritional Supplement
Health and Wellness
Flavor and Taste Preference
Medicinal Purposes
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
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1. Introduction of the Japan Water for Mothers and Infant Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Japan Water for Mothers and Infant Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Japan Water for Mothers and Infant Market, By Type
6. Japan Water for Mothers and Infant Market, By Application
7. Japan Water for Mothers and Infant Market, By Geography
Asia-Pacific
China
Japan
Korea
India
Australia
Indonesia
Thailand
Philippines
Malaysia and Vietnam
8. Japan Water for Mothers and Infant Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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