G.I. Joe is a military science fiction action film series, based on Hasbro s G.I. Joe toy, comic, and media franchises. Development for the first film began in 2003, but when the United States launched the invasion of Iraq in March 2003, Hasbro suggested adapting the Transformers instead. In 2009, the first film was released under the title, G.I. Joe: The Rise of Cobra. A second film, G.I. Joe: Retaliation was released in 2013. A third film, centered around Snake Eyes titled Snake Eyes: G.I. Joe Origins, was released in 2021, while a fourth film, G.I. Joe: Ever Vigilant, is confirmed to be in active development.
A crossover film with the Transformers film series, is also being developed.
In February 2021, a spin-off streaming television series centered around Alison Hart-Burnett / Lady Jaye was announced to be in development. The series will serve as an expansion of the G.I. Joe film series and be an Amazon Prime Video exclusive. Erik Oleson will serve as showrunner, series creator, and executive producer for the show, while Lorenzo di Benaventura will serve as co-executive producer. The series will be a joint-venture production between Paramount Television Studios, eOne, Skydance Television, and Amazon Original Series.