Seminar Series

2022 - 2023

Speaker: Yuliya Snihur (TBS).

Title: “Entrepreneurial Framing, Moral Slide, And Moral Legitimacy”

Date: Thursday, November 17th at 12h30 (Paris Time).

Abstract: We develop a process model that theorizes how and why entrepreneurial framing can lead to moral slide—i.e., entrepreneurs embellishing, misrepresenting, and fabricating facts—and the impact of these deceptive practices on moral legitimacy. First, by building on integrative social contract and temporal construal theories, we theorize how interactions between audiences and entrepreneurs during start-up forge expectations that may generate moral slide during scale-up. Second, we theorize two amplifiers of moral slide—escalation of commitment to a failing course of action and pivoting to riskier alternatives—and argue that moral slide desensitizes entrepreneurs to their deceptive framing leading to moral disengagement. Third, by highlighting the role of retrospective audience evaluations, we theorize that audiences may overlook moral slide when a venture is successful, thereby maintaining its moral legitimacy. When a venture is unsuccessful, a vicious cycle of moral legitimacy loss sets in where earlier benign entrepreneurial framing is perceived by audiences as premeditated deception. By explaining the moral issues implicated in entrepreneurial framing, we expand the scope of entrepreneurship research on framing and fraud.

Bio: Here is a link to the speaker’s website

https://www.tbs-education.com/teacher/snihur-yuliya/

You are cordially invited to participate to the seminar, which will take place in Room 204, Bosco building. 

For more information, please contact: Pierre Mella-Barral p.mella-barral@tbs-education.fr