Seminar Series

2022 - 2023

Speaker: Christophe Haon (TBS).

Title: “Marketers on Board: The Influence of Marketing-Experienced Board Members (MEBMs) on Firm Innovativeness Inputs and the Moderating Roles of CEO Job Characteristics”

joint with Ben Lee (Penn State Behrend, USA) and Shekhar Misra (Grenoble Ecole de Management, France).

Date: Thursday, January 26th at 12h30 (Paris Time).

Abstract: Although fostering innovativeness has been one of the most important issues for marketing theory and practice, CEOs continue to identify the lack of an innovation culture as one of the main obstacles they need to overcome. Corporate culture permeates from the top of the corporate hierarchy. Therefore, the role of the corporate board can be critical for nurturing an innovation culture and thus stimulating innovativeness inputs. As marketing training and orientation emphasize innovation to create customer value and drive growth, marketing-experienced board members (MEBMs) can be particularly instrumental in fostering innovativeness inputs through their directions and counseling. Therefore, in this paper we investigate whether the marketing expertise brought by MEBMs contributes to firm innovativeness inputs. Furthermore, we identify specific CEO job characteristics that influence a CEO’s willingness and ability to follow MEBMs’ directions and counseling and thus enhance MEBMs’ effectiveness in fostering innovativeness. Analyses of a large representative dataset reveal that marketing expertise brought by MEBMs increases firm innovativeness inputs and that CEO risk-taking incentives, insider CEO, and CEO duality enhance MEBMs’ effectiveness in fostering innovativeness inputs. 

Bio: Here is a link to the speaker’s website

https://www.tbs-education.fr/professeur/haon-christophe/

You are cordially invited to participate to the seminar, which will take place in Room 204, Bosco building. 

For more information, please contact: Pierre Mella-Barral p.mella-barral@tbs-education.fr