The Social Network movie hit theaters in early 2010. The movie was based on the events that had to do with Facebook. Many of the lawsuits against Mark Zuckerberg are detailed in the film. The movie made an estimated 225 million dollars worldwide. So many people were interested in the movie because of how much people loved being on social media, and Facebook was king of it. Facebook's identity is based on the multifaceted social awareness of its existence, and the platform is one of the most pivotal worldwide. Looking underneath the Facebook Brand or its features (Cultural, Technological, Social). The Facebook Brand can be described as Corporate, Brand, Social, or Cultural. Facebook's Cultural Influence is one of the most important features or icons on Facebook. The Cultural Influence carried a heavy burden that shaped how people shared information, encompassing the Interests, Hobbies, movies, and books they read. People could indicate what sports teams they were a fan of. Facebook has become the norm in the culture in which people live today. People indicate where they live and attend school. The Status Feature Had become integrated into the American Culture. When a person gets on a computer and goes on to Facebook, one can tell what a person is doing. Facebook helped people avoid relationships. Facebook has become a facilitator, and people use it to access information, organize their lives to learn, and aid in their schooling. People use Facebook to attract people to their Business. People interact with companies on Facebook all the time. People even book their Trips on Facebook. The Social Influence can be considered: Looking at Facebook Corporate Organizational based culture of the company. How people spend their day working on Facebook. How Facebook was started originally. Now, Facebook has branched off to so many experiences. Please take a look at the Facebook Org chart and Facebook Culture. Facebook Technological is another way to look at Facebook. Just browse down. Like Facebook Corporate, Facebook's technology flips back and forth. Another reason Facebook has succeeded is because of the user community. The Facebook community is made up of people from all walks of life, all demographics, and all regions. It is as diverse as any other social media tool out there. Facebook is another way people use social media to connect with individuals living away from them. It makes meeting new people and discovering others with the same interests and hobbies easier. You can even post information that only certain friends and people can see. Finally, the youth revolution in the Middle East during the Arab Spring of 2010 is credited because of Facebook’s user base. Facebook was a tool to use while organizing these protests and a great way to get the word out that change needed to occur. Of course, Facebook wants to stress that it is not about political organizing, but with over 3 billion Facebook users, it would be hard to leave them out of the political movement. With three billion estimated users, leaving them out of any political movement is complex. Finally, Facebook manages to do an astounding amount for being so streamlined. Facebook can connect people globally, as noted in the Arab Spring. Facebook can represent a platform for people actively trying to shape the country's future, or it can radically change how a company operates. The only thing that Facebook does not change is the future.