The Circuit of Culture: The Facebook
Imagine waking up at your university in 2004, a first-year student, excited to make friends and meet new people. I would also like to know who the prof should stay away from, what days to avoid eating on campus, and most importantly, to ensure you and your group of gals are best friends to last you through college. You’re an avid poster on the almost-banned website “Myspace,” and you want a way to connect with new people. After the buzz of “Facebook,” everyone uses the site to check who’s in their classes, check up on their old friends, and send people messages hoping to make friends. “The Facebook” was the perfect way to achieve the goal. Is this going to be helpful? Is it going to be another time when Mark creates something for the University of Harvard and turns out to be a flop like FaceMash? Or is this going to be something? Today, we will analyze how the circuit of culture helps us see and know the different cultural phenomena that occur in our society. What is it giving us? What is it expressing? What does it offer? But most importantly, what is it robbing us of? Social media was created for good in society, but when you have too much access to something, it starts to cause isolation, withdrawal from society, and alienation from actual relationships.
Mark Zuckerberg - Harvard
A TheFacebook Profile
Facebook rated E for EVERYONE!
Out with the Old and in with the NEW
Facebook was founded by four college students at Harvard in Cambridge, Massachusetts, in February 2004. This idea was a website that allowed students to create profiles, connect, share their class schedules, communicate with classmates, and meet new people. Mark Zuckerberg did not know what to expect when creating this site, with the help of his co-founders – Eduardo Saverin, Dustin Moskovitz, Andrew McCollum, and Chris Hughes and within the first 24 hours, over 1,200 students had signed up. The site became so popular at Harvard that by June 2004, it was opened to 34 other Boston-area and Ivy League colleges, and more than 250,000 college students were allowed to join. With such rapid fame, MasterCard paid for its website exposure, bringing it its first advertisement. As Facebook quickly became a success, its services expanded to high school students, corporate employees, and people with company emails. By 2006, Facebook had opened its membership beyond students, allowing anyone over 13 to join, and introduced the News Feed, collecting friends' posts in one place, which led to complaints about privacy due to public integration. Now, people can create profiles, upload photos, join pre-existing groups, and create new groups. In April 2008, Facebook Chat was introduced, and by June 2009, Facebook surpassed Myspace as the leading online social network in the United States. The team was busy working on improving the site day by day; by September 2011, the timeline was introduced or the "Wall,” which would allow friends to post public messages; this update was strategic in a way that it would ensure users were checking back into the site often to read any messages left. November 2011 – the site settled federal charges that it violated privacy by getting them to share more information than they agreed to with signing up on the site, and by December 1st, the site had reached over 1 million active users.
Conclusion
Ultimately, the history of Facebook can be summarized in three phases: innovation, capitalization, and controversy. All of which have led to the current state of global connectedness through media. It is a “social networking” website that people all around the world use to connect and communicate with each other via putting profiles and images of themselves that they want to share with others.