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92532ri1EN59 - Read and download Ash Maurya's book Running Lean: Iterate from Plan A to a Plan That Works, Edition 2 in PDF, EPub, Mobi, Kindle online. Free book Running Lean: Iterate from Plan A to a Plan That Works, Edition 2 by Ash Maurya.
Running Lean: Iterate from Plan A to a Plan That Works, Edition 2
by Ash Maurya
Synopsis: We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail—not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product.Find a problem worth solving, then define a solutionEngage your customers throughout the development cycleContinually test your product with smaller, faster iterationsBuild a feature, measure customer response, and verify/refute the ideaKnow when to pivot by changing your plan’s courseMaximize your efforts for speed, learning, and focusLearn the ideal time to raise your big round of fundingGet on track with The Lean SeriesPresented by Eric Ries—bestselling author of The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses—The Lean Series gives you solid footing in a proven methodology that will help your business succeed. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That’s the promise of Running Lean. In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a product/market fit for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping. Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who’s interested in starting a business project.
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