Campus Hi-Fi logo rebrand

I chose to rebrand Campus Hi-Fi, a classic London diner and one of my favorite restaurants. This project felt special to me, as the restaurant has been in operation since the 1950s, and I wanted to maintain its retro charm while giving it a modern update.

The original logo features a deep Western purple, so I incorporated a lighter, less intense shade to preserve its essence. To enhance contrast and stay true to the retro aesthetic, I introduced complementary tones of orange and cream.

For the added elements, such as the menu board and illustrations, I drew inspiration from the restaurant’s name, which relates to school and classes. The menu board resembles a corkboard, and the illustrations feature student essentials—coffee, a backpack, comfy socks, eggs, and pancakes!