Climate change is widely recognized as one of the most pressing environmental challenges, with particularly adverse effects on agriculture. The agricultural sector contributes substantially to climate change, accounting for 11% of greenhouse gas (GHG) emissions in the European Union (EU).  While there are opportunities for reducing GHG emissions, the sector has made limited progress in reducing these emissions over the past two decades (Matthews, 2023). This lack of advance coincides with a societal divide over climate change mitigation, with many farmers feeling that the agricultural sector is disproportionately blamed for its contribution to GHG emissions (Läpple, 2023). 

A critical step toward a lower-emissions agricultural sector involves designing policies that are well-accepted by its stakeholders. However, a major challenge to agricultural policy's success lies in communicating both the benefits and practical implications of these policies to farmers. This is because policies are often perceived as disconnected from farmers’ immediate priorities or imposing costs without clear benefits (Davidson et al., 2019, Dessart et al., 2019). This misalignment has contributed to notable tensions, as highlighted by recent farmer protests across Europe. These protests underscored widespread frustrations with environmental regulations and a perceived imbalance between climate goals and the practical realities of agricultural livelihoods (Finger et al., 2024). 

This study aims to evaluate the effectiveness of different information-framing strategies in encouraging farmers' support of climate policies. Additionally, we aim to investigate how responses vary across countries to provide a nuanced understanding of these dynamics. To this end, we intend to use a ManyLabs approach including as many EU countries as possible, considering that climate change mitigation requires collective action (Vlasceanu et al., 2024). By offering practical, evidence-based insights, our research aims to inform the development of climate policies that foster stronger support and active engagement in mitigation efforts across the EU agricultural sector.