Critical Analysis

I will be analyzing the educational value through the SCORE Analysis, which provides an overview of the potential of Mentimeter from different consideration perspectives.

Market Analysis

Online learning has been the trend since the onset of the pandemic, and it has been projected this mode of delivery could sustain for a few more years as it emerges to different distanced, university-level and post-graduate courses. There will be continued demand for various novel features of online learning introduced to the classrooms.

Mentimeter has been a successful startup since its first launch in 2012. It has successfully supported and pulled itself through its start-up period, by focusing on what is truly important to its project, instead of focusing simply on raising money. Ten years after introducing its first product, Mentimeter is now a profitable company and made more than ​​€20m in annual revenue in 2021 (Sifted). Enterprise sale has the main contribution to their overall growth. Their sales team has successfully recruited a few large customers, who are sustaining the startup’s expenses by paying more than $100k annually. Recognizing its significance in the North American market, Mentimeter has also further expanded its business to North America by setting up its first North American Headquater in Toronto in 2019. With its availability in North America and its local environment, this further contributes to its potential growth in the upcoming ten years.

Recommendation

• The online education market has room for growth, and this growth has undoubtedly been accelerated by COVID-19. As we move on to the post-pandemic stage, most people have experienced “zoom fatigue” and Mentimeter could help online education to continue advancing. Furthermore, it expected it will expand its reach to third-tier cities and beyond.

• Mentimeter’s goal and objectives have proven to sustain their core focus - to offer effective communication in providing instant responses and to motivate better engagement in meetings. Furthermore, I believe Mentimeter’s mission can benefit many young learners and facilitates more teachers in integrating new technologies into their classrooms. Eventually, this could enhance overall education performance and efficiency. Mentimeter is a prudent and worthwhile investment.