Pareidolia

Vienna (2021)

Using personal photographs, I used a visual search on Pinterest to find similar images.

In the context of Joan Fontcuberta’s post-photography ideas, this experiment aims to raise questions about the overwhelming excess of images on digital platforms. As billions of photographs circulate online, do individuals ultimately capture and consume variations of the same subjects? How do digital platforms shape the perception of originality and repetition in contemporary visual culture?

After the photos were printed, a video made up of similar images appeared through an augmented reality app.