PROGRAMME

D1 - 25 November

Opening Ceremony. (Great hall)

Registration activity; Official greetings by local authorities; Presentation of the project and schools involved in the project; National Chorus songs and traditional ballets; Lunch break with Buffet

kickoff meeting: Presentation of the partner’s task. The activity will be used to share ideas and strategies. Summary and questions

D2 - 26 November

Workshop (Cooperative Learning, Learning by doing): Concept design of a Company - Case history: Susino Sanacore and SlowFood Presidium (prof. Venturella); Legal forms for a Company (prof. Bonura); Business Plan Design (prof. Ribaudo)

Workshop (simulations and exercises): Analysis of territorial asset and their projection within international markets (glocalisation);SWAT analysis; Strategies and medium-long term objectives;

Visiting Modica’ biscuit factory: Technical management of a family firm and products

Visiting Bisanzio’ pottery factory: Technical management of a firm and internationalisation of their products

D3 - 27 November

Workshop (Cooperative Learning, Learning by doing): Cultural Heritage as drive for the local development (prof. Chirco - ItaliaNostra); Environment as resource for business activity (Mr G.Cuffari - ARPA Sicilia)

Workshop (simulations and exercises): Logo design; Conceptual Map of a territory - Territorial branding; Communication plan e business plan

Walking through the Old Town of Palermo and the “Ballarò” historic open-air market of the “Albergheria”

D4 - 28 November

Workshop (Cooperative Learning, Learning by doing) Cultural identity as driver for local companies and international markets (Mrs G.Mandalà) Visiting Gisella Mandalà bags factory

Designing my first product;

Visiting the City Council Palace (Palazzo delle Aquile)

Visiting the Monastery of St. Caterina D’Alessandria and its sweet factory

D5 - 29 November

Cultural Identity and local factories

Visiting the old town centre of Cefalù including particular historical sites of its ancient district.

Visiting Ciccio’s shoes factory