resources
The Designing for Growth Field Book - Liedtka et al
http://www.amazon.com/Designing-Growth-Field-Step-Step/dp/023116467X
The Lean Startup - Eric Ries
http://www.amazon.com/The-Lean-Startup-Entrepreneurs-Continuous/dp/0307887898
The Fields Guide to Human centered Design - Ideo
Design Thinking Pocket Guide - Curedale
Universal Methods of Design - martin et al
101 design Methods - Kumar
Creative Wokshop - Sherwin