+ Encourage them to download the Marriott Bonvoy app to discover more benefits
+ Invite them to indicate their preferences on their online account
+ Share some interesting ways to start earning points
+ Highlight the range of benefits and experiences that are now available to them
+ Act on each and every opportunity to enroll guests
+ Refer to the member/non-member reports during the pre-arrival planning process
+ Use non-member alerts in your property management system to quickly identify opportunities
+ Suggest that they come back and enroll at the front desk later at a more convenient time for them. Add a note to v the guest's reservation so a colleague can offer to enroll the guest at check-out
+ Confirm their reservation details, then explain that you can enroll them with their verbal consent and that it will only take a few minutes
To help identify larger issues
So that they are aware of the situation and resolution
They are experienced travelers focused on well-being and guided by daily habits
What is the JW Marriott brand’s positioning?
Provide a haven where every detail is taken care so guests are free to focus on themselves – mind, body, and spirit
One of the JW Marriott brand core values is Warm. What does it mean?
Welcoming guests with a warmth that conveys a deep sense that “all is well”
+ Members often book direct compared to non-members
+ Members stay more often than non-members
+ Members spend more with us than non-members
Platinum Elite
What are the JW Marriott brand pillars?
Be Mindful & Present - Tập trung & Hiện diện
Nourish the Soul - Nuôi dưỡng Tâm hồn
Come together - Gắn kết
Matching guests' urgency to show that they are important and that you value their time
One of the JW Marriott Service Intentions is Be Thoughtful: Add the Unexpected. What does this look like in action?
Adding a unique twist that is truly meaningful to the guest
To provide healthy in-room dining options
To create environments that harmonize with the senses and encourage mindfulness
What is the core philosophy of the Spa by JW brand program?
To make the spa experience accessible and inviting for all guests
What is the main goal of the Family by JW brand program?
To create meaningful experiences for families
John Willard Marriott
Warm - Ấm áp
Uplifting - Nâng tầm
Intentional - Tận tâm
Natural - Tự nhiên
Well being - Sức khỏe toàn diện
Embrace change - Đón nhận thay đổi
Pursuing excellence - Theo đuổi sự hoàn hảo
Putting people first - Đặt con người ưu tiên hàng đầu
Serving our world - Phục vụ thế giới chúng ta
False
Maryland, US
Tempus Fugit Restaurant
Department of Chemistry Bar (DOC)
Sunday and Monday
Sand Pool
25 degrees C or above
Running Track
Wrong
30 hours
6
Create meaningful relationship with guests
Cá nhân hóa và công nhận - Personalization and recognition
Thành viên hạng Vàng - Gold Elite status
Platinum Elite and above
True
To enhance the travel experience for members
Personalize the experience for members and acknowledge their loyalty.
True