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JW Marriott is a luxury hotel brand based on the concept of "all is well"
Inspired by our founder John Willard Marriott, who took care of himself so he could take better care of others, we provide a place where guests can fully focus on their mind, body and spirit.
We do this by welcoming guests with a warmth that conveys a deep sense of “all is well”. Showing authenticity in everything we do. Bringing joy to every experience. And deeply understanding the impact we have on people and the world around us.
Starting with one hotel and growing to more than 100 hotels, allowing guests to experience JW Marriott hotels around the world.
The JW Marriott brand was founded in 1984, with the opening of its first hotel in Washington, D.C. It was named as a tribute to John Willard Marriott, founder of the Marriott Corporation.
Griffin
Griffins have come to be thought of as a royal symbol.
They represent the strength and courage of a lion and the vision and flight of an eagle.
They symbolize guardianship and protection.
The griffin is a fitting symbol for JW Marriott associates because it is known throughout legend to be watchful, loyal, strong and swift. At JW Marriott, this is how our associates guard over the hotel, the brand, and most importantly, the guest.
It is also an appropriate icon for J.W. Marriott, himself. It represents his vision and perspective in creating a world class hospitality company… and the strength and power of his legacy.
As representatives of the brand, we are proud to carry on this legacy!
JW Marriott Brand Core Values
Our brand core values impact everything about our brand – from our product and the design of our hotels to the service we provide our guests.
Warm - approachable, welcoming and genuine (never overbearing or intrusive).
Intentional - here we understand how we can impact our guests experience by anticipating their needs and then personalize service
Natural – in harmony with the locale
Uplifting – where we provide a joyful energy that comes from being fully present, balanced and full of life
When we provide our guests with an experience that is Warm, Intentional, Natural and Uplifting, they can indulge in what they consider to be the ultimate luxury: a deeply personal and experiential journey that helps them to be fully present, foster connections and revitalize their mind body and spirit.
SERVICE FOUNDATIONS
SERVICE FOUNDATIONS
Service foundation 1: I am a JW Marriott expert, and I am dedicated to 1. using my knowledge to elevate the guest experience
Service foundation 2: I am confident and professional, and I convey luxury in my vocabulary, posture, etiquette and personal appearance.
Service foundation 3: I foster teamwork, value the contributions of others and work to achieve common goals.
Service foundation 4: I work safely and protect the privacy and security of guests, my company and my team.
Service foundation 5: I care for my hotel, my colleagues, my community and the environment.
Service foundation 6: I create a lasting impression by extending a genuine welcome and gracious goodbye, always using the guest’s name.
Service foundation 7: I am keenly focused on the details so guests are free to focus on themselves.
Service foundation 8: I respect guests’ time by always delivering timely and flawless service
Service foundation 9: I am proud of and knowledgeable about our locale and look for opportunities to share the uniqueness of our destination.
Service foundation 10: I actively listen and identify, own and resolve problems, always exceeding expectations. .
Service foundation 11: I build relationships and connect with guests by authentically engaging with them to learn about their needs and interests.
Service foundation 12: I actively seek opportunities to personalize the guest experience through silent anticipation and thoughtful preparation.
Service foundation 13: I am empowered to create exceptional experiences that make lasting memories
Service foundation 14: I build brand loyalty by living the JW Marriott Brand Values.
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