Project 4

The Farm-Service learning partnership

Figure 1: The Farm's logo

Introduction:

The Farm at Oakland on St. Simons Island who are committed to rescuing and providing sanctuary for abused, neglected, and abandoned animals. They as well provide homes for retired horses who have no where else to go. They have been a not for profit organization since 2012. This resulted in the organization being solely volunteer based and they rely on donations to keep the farm running. They care for all kinds of animals from donkey, pigs, goats, horses, cats, cows, and so much more! In fact, The Farm is one of few organizations in the region that rescue and provide a home for these types of animals!

Objectives:

The Farm's needs centered around building and managing their social media, Instagram, in order build and advance their current rhetorical display of one. We did this by making it more rhetorically appealing and more accessible. We were able to do this by incorporating it into more of a business profile and better promoting the page through hashtags, adding story highlights, and using insights. The business profile allowed it to look more profile and provided insights to how the page was doing, the hashtags helped boost the page, and the story highlights give a better representation as to what the farm is about.

Figure 2: Updated Instagram page

Reflection:

Throughout this project, I was able to apply the skills and the knowledge I had learned throughout the semester. One of the biggest aspects of that being, rhetoric. I am able to more efficiently use rhetoric in my communication in visuals and language. By using what I have learned, not only did I benefit from this project, the community partner was able to as well. At the end of this, we are both more versed in social media and advertising because we can adequately reach and communicate with an audience. The Instagram page sufficiently represents this.

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