In almost every single cut of this commercial, there is an underlying representation of the sexualization of women. If the outfits were not enough to demonstrate it, the camera angles were sure to make up for anything missing. In just the third cut of the camera, the breasts of one of the women were shown zoomed in. The only other thing to make it in the angle was the bacon the girl used to trace the outline of her body. With three women in this film, one might question whose body this was, but not even a face was shown to go with it. This is a demonstration of what Jean Kilbourne wrote about in her article, "Two Ways a Woman Can Get Hurt." She describes what they are doing and demonstrating to their viewers as pornographic for "it dehumanizes and objectifies people, especially women, and because it fetishizes products, imbues them with erotic charge" (Kilbourne, Pg 489 Para 2). Her words ring true here because the face is not what is important to the person who fetishizes this, but just the object of their attention and what they could do with it.

Not only are the women under the camera lens getting hurt, but the ones viewing them at home. Every girl and every woman places themselves and others under a lens. This lens is how we view ourselves and those surrounding us and the media has a large part in controlling that. In Jean Kilbourne's film, Killing Us Softly 4, she claims how over time the media is doing what it has always done and this telling us "what is most important is how we look.” She credits this process to how "we all grow up in a culture in which women's bodies are constantly turned into things and into objects" (Killing Us Softly 4). This ad is a perfect demonstration of this. Notice how they all look familiar? It just another example of how the perfect body is the stereotypical skinny and blonde white girl. They all have full lips, full breasts, no wrinkles, no flaws, and a perfect silhouette. Now it is not their fault they look like this, but the media is advertising women alike for being "the fantasy." Also, if the internal pressure is not enough, Kilbourne emphasizes in her article how “girls are subjected to barking, grunting and mooing calls and labels of “dogs, cows, or pigs” when they pass by groups of male students; those who are teased about not measuring up to buxom, bikini-clad [models]”(p. 510). So not only are girls pressured by themselves through one's human need to look and feel their best, but also in order to simply not be harassed or judged further by men for not meeting their media idealized standards.