Project 3 Explanatory Paper

By Sergio Lopez Tadeo

Adopting a new pet is an important decision and responsibility that not many can make. When people are looking to adopt a pet the majority of people would rather choose to adopt a younger pet over an older one due to them preferring to raise a younger pet so that they can more easily create a bond and get to know the pet like a puppy. When adopting an older pet people want to have a better understanding of who he or she is. For example, they’re preferences, the way they act around them and other people and many other factors. Because of this we decided to work along with the Humane Society of Camden County.

With the help of the Humane Society of Camden County we created flyers to persuade families and many people who are looking for a friend to adopt an older pet, in this case a dog. Through the use of the Big Four we were able to create flyers that met the needs and characteristics provided to us by the Humane Society. We used repetition throughout all the flyers. We created a template for all the flyers and kept borders, placement and among other things constant within the flyers. Alignment was also used in the creation of the flyers. By having everything properly aligned we are able to help the reader better understand and fluidly read the flyer without getting lost or confused. The use of logos, pathos and ethos could also be found throughout the flyers.

Logos could be found in the repetition and creation of a template that was used for the flyers to persuade people into adopting older dogs so that they too be able to be part of a family just like their younger friends from the Humane Society of Camden County. Ethos, or credibility could also be found within this project and flyers. By having the Humane Society of Camden County in the flyers themselves and working along with them plus obtaining our information from their website we were able to have credibility and help convince the public to show that these flyers and project is genuine. Lastly but not least the use of emotion, pathos. As we all know most of our society have a soft and sentimental spot when it comes to pets, dogs especially so we used to better persuade people into adopting an older dog. By having a large picture on the right side of every flyer in order to maintain repetition and alignment from the Big Four we are able to touch the public's feelings and have sympathy for the older dogs. This allows for a better persuasion because we are resonating with people’s emotions.

The Big Four, ethos, pathos and logos played a huge role while creating the flyer and in the thought process that went into them. With the help of this rhetoric devices we were able to more effectively persuade the audience into adopting an older so that they too can have a family of their own.