Expertise is the ability to inform others on a particular subject with
credibility and accuracy from previously acquired knowledge.
The advent of the internet as a primary news source has contributed to the decline and overall effectiveness of credible science. Transfer of knowledge has become more accessible than ever, (anyone can make a public YouTube video or a social media post) and there has been an increase in confirmation biases between credible information and the outstanding beliefs of people. Confirmation biases are a cause for increased concern regarding the impact misinformation has on the general public. Opinions are shared and interpreted as concrete facts, with no consideration towards their validity, while the actual science behind certain topics goes unnoticed. As the emphasis on equality as an ideal has risen, so has the notion that everyone’s ideas and opinions are also equal. The belief that everyone should have equal opinions on all topics is a justification for ignorance. Opinions formed with insufficient knowledge and a disregard for facts contributes to perpetuating ignorance. Knowledge of a certain topic has become something to have rather than something that one continues to develop (Nichols 7). The importance of expertise is in the willingness of an individual to learn, rather than maintain their basis of knowledge in stubborn ignorance. Circulating information driven by expertise is difficult to achieve in a world where people insist on maintaining their incorrect beliefs. A stronger emphasis on eliminating the conflict between what people think they know, versus what they do know, is necessary within the public sphere. Openness to expertise is essential to the dissemination of credible and accurate information.
A fundamental aspect of writing or any written media is research. Research provides a basis for an argument and demonstrates that the author has taken the necessary steps to become knowledgeable in the subject matter. With the prevalence of misinformation and biases in the media, learning to trace articles to primary sources and analyze them is essential. The traditional respect for knowledgeable authorities faces a significant challenge. Confusion between political equality and the equality of opinions has played a significant role in the diminishing authority of experts. Being able to distinguish expert opinions can combat misinformation. This distinction prompts critical thinking and logical reasoning regarding academic resources. Expertise facilitates well-informed decision-making in academic writing, as well as in professional settings.
Understanding and attributing expertise to academic writing or other professional endeavors will enhance the quality of work. Expertise can be practiced through careful examination of information and sources. Cross-referencing sources and evidence as well as acknowledging opposing viewpoints is a crucial aspect. When researching a certain subject, multiple sources should be consulted and reviewed for any matching or conflicting information. Reviewing multiple sources is also crucial for finding the primary source to which other authors are referring. Finding the primary source will increase existing knowledge of the topics being researched. Another important aspect of expertise is considering all sides of the argument. The ability to address a counterargument while simultaneously using that information to strengthen the main argument will add a level of credibility which is important to expertise. Furthermore, expanding knowledge on the subject as a whole will help cultivate an overall argument with all perspectives being considered. When researching, the credentials of authors should be heavily considered. Credible authors will have relevant knowledge and experience in the field they are writing about. Experts will also have publications in peer-reviewed journals and affiliations with reputable institutions. The use of proper citations, a consistent and objective tone, and a history of contributions to the field all enhance the credibility of the author's work. Understanding the information that is being researched and the skill to explain a complex topic in simple terms shows mastery and demonstrates a proficient understanding of any subject which poses as one key component to expertise.
“Many of your information-seeking interactions on the Web will be customized and colored according to the trail of digital crumbs you leave on the internet—which is to say, your personal data" (Giansuracusa 23).
“We start by offering you a generalized feed of popular videos to get the ball rolling. Your first set of likes, comments, and replays will initiate an early round of recommendations as the system begins to learn more about your content tastes" (TikTok, np).
Publication sources that take a political standpoint often present information to match certain perspectives that their viewers will agree with. A left-wing platform source will present information that a right-winged source may exclude and vice versa. Many articles are published with exaggerated information focusing less on the science behind the subject and more on fabricated concerns to increase the interest of the viewer. Omitting key evidence and facts distorts the perspective of the viewer thus promoting a skewed agenda. The lack of concrete evidence and facts leads to a lack of expertise, and in turn increases the problem of bias.
The graph depicted shows the percent of people aged 18 and up who indicated the internet, television, newspaper, or radio as a main source of their news. The advent of technology and digital media has caused numerous sources that cater to different perspectives and affiliations. The data from the graph supports this trend and shows the internet becoming an increasingly popular source of news. Nichols describes the challenge of distinguishing between objective reporting and entertainment in a media that is saturated with outlets representing a multitude of perspectives. News outlets prioritizing sensationalism and click-worthy content to boost ratings and online engagement, comes at the expense of journalistic integrity. This dynamic not only shapes the way information is distributed but also influences public perception and understanding of events. As a result, the challenge lies not only in the abundance of news but also in navigating through the complex web of information to discern credible reporting from sensationalized narratives.
“Today, anyone with electricity is up to their neck in news from every direction whenever they want it. … Today, there is a news source for every taste and political view, with the line between journalism and entertainment intentionally obscured to drive ratings and clicks” (Nichols, 139-140).
“The relationship between experts and citizens is not ‘democratic.’ All people are not, and can never be, equally talented or intelligent. Democratic societies, however, are always tempted to this resentful insistence on equality, which becomes oppressive ignorance if given its head” (Nichols 231-232).
The value placed on expertise in contemporary society is diminishing. During the Brexit debate in 2016, experts, who largely advised against leaving the EU, were framed as enemies of the voters. The deteriorating respect for expertise is harmful, as this lack of detail undermines the foundations of informed decision-making. Recognizing the expertise of those who have dedicated their lives to mastering a subject is essential for fostering a culture that values and relies on well-informed perspectives. While everyone is entitled to their opinions, not all hold the same weight on certain matters requiring specialized knowledge. The distinction between informed expertise and uninformed opinions is crucial for society to handle complex issues rationally and with depth.
Caumont, Andrea. “Main Source for News.” Pew Research Center, 16 October 2013, https://www.pewresearch.org/short-reads/2013/10/16/12-trends-shaping-digital-news/ Accessed 5 December 2023.
Chappatte, Patrick. “After the Brexit.” Chappatte Globe Cartoon, 23 June 2016, https://chappatte.com/en/images/after-the-brexit Accessed 5 December 2023.
Giansiracusa, Noah. How Algorithms Create and Prevent Fake News: Exploring the Impacts of Social Media, Deepfakes, GPT-3, and More. Apress Media LLC, 2021.
“How Tiktok Recommends Videos #ForYou”, Tik Tok, 18 June 2020, https://newsroom.tiktok.com/en-us/how-tiktok-recommends-videos-for-you
Accessed 5 December 2023.
Nichols, Tom. M. The Death of Expertise: The Campaign against Established Knowledge and Why It Matters. Oxford UP, 2017.
“The Changing World of Skills.” Futurelearn, 2023, https://www.futurelearn.com/info/courses/higher-education-certifying-your-future/0/steps/210610 Accessed 7 December 2023.
Wuerker, Matt. “‘The right to be offended’: Political Cartooning in an Ideologically Divided Country.” National Press Club Journalism Institute, 2020, https://www.pressclubinstitute.org/2020/06/15/the-right-to-be-offended-political-cartooning-in-an-ideologically-divided-country/ Accessed 7 December 2023.