Guisewite, Cathy (1950 - )
American Cartoonist
Guisewite is internationally renowned as the creator of the comic strip, Cathy, which focused on a career woman facing the issues and challenges of eating, work, relationships, and having a mother—or as the character put it in one strip, "the four basic guilt groups."
After college, Guisewite followed her father's vocation and began working in advertising at Campbell-Ewald, then Norman Prady, and settled at W.B. Doner & Co. near Detroit. She became a vice president of the firm in 1976.
She continued to draw funny pictures as an "emotional coping mechanism" to events in her life and work, and she would forward them to her parents. Her mother kept urging her to send them to a publisher, so she did. "My entire goal with my submission package was to get my mother off my back. My goal was not to do a comic strip. It was to make Mom quit telling me I could do a comic strip."
Guisewite was flabbergasted when the company sent her a contract to produce a comic strip. Cathy was syndicated to 66 newspapers in 1976 by Universal Press Syndicate, now Universal Uclick, and Guisewite did both—her advertising job during the day, and comics at night. By 1980, the strip was carried by 150 dailies, she was earning $50,000 per year for Cathy, she quit the advertising business to work on Cathy full-time, and she moved to Santa Barbara, California.
The comic strip was a "running social commentary" for her confusion. Guisewite explained, "You were a liberated woman or you were a traditionalist. To even voice vulnerability if you were a feminist was wrong and to voice interest in liberation if you were a more traditional woman was wrong. So I believe the women I was speaking to in the early years of my strip were women like me, who were at that age in our 20s where we were kind of launched into adulthood with a foot in both worlds and no way to really express it.”
At the peak of the strip's popularity in the mid-1990s, it appeared in almost 1,400 papers. However, on August 11, 2010, Guisewite announced the strip's retirement after 34 years. Its run ended on October 3, 2010 (a Sunday strip).
To learn more about Cathy Guisewite and her career, please follow the link https://www.cathyguisewite.com/ to her official website.