Casali, Kim (1941 - 1997)

New Zealand cartoonist

Casali is best known for creating the syndicated cartoon feature Love Is... , originally as love notes to her future husband, in the late 1960s.

As a receptionist for a design company, Casali made up little booklets of her winsome cartoons which she sold for a dollar apiece. Word soon spread and the demand for Love is... escalated. Roberto, her then future husband, recognized their commercial potential and showed them to an American journalist. The Los Angeles Times picked them up for publication and published the first of the series on January 5, 1970. Today the strip is syndicated worldwide by Tribune Content Agency.

 One of her most famous drawings, "Love Is...being able to say you are sorry", published on February 9, 1972, was marketed internationally for many years in print, on cards and on souvenirs. The beginning of the strip coincided closely with the 1970 film Love Story. The film's signature line is "Love means never having to say you're sorry." 

At the height of their popularity in the early to mid 1970s, the cartoons were earning Casali around five to six million dollars annually.

In 1975, Roberto Casali was diagnosed with terminal cancer and Kim stopped working on the cartoon to spend more time with him. Casali commissioned London-based British cartoonist Bill Asprey to take over the writing and drawing of the daily cartoons for her, under her pen name. Asprey has produced the cartoon continuously since 1975. Upon her death in 1997, Casali's son Stefano took over Minikim, the company which handles the intellectual rights. 

If you want to learn more about Kim and Roberto's love story and you can follow the link https://www.loveiscartoon.com/ to the official website to Love Is...