I am a content marketing specialist with a background in education. I have over 20 years of experience as a classroom instructor and a district coach. Over that time, I have learned how to manage various personalities from 12 year old middle school students to adult learners. I collaborated with teams of teachers to plan curriculum and design lesson plans. Additionally, I have extensive experience in taking complex concepts and breaking them down to easily understandable content. I recently completed a Digital Marketing Bootcamp Certificate program through the McCombs School of Business at the University of Texas at Austin. I have working knowledge of Adobe Creative Suite, Google Workspace, and MicroSoft Office. I enjoy developing marketing plans, building customer personas, and developing content for digital marketing and channels. I would like to develop a career as a Social Media Coordinator or Digital Marketing Specialist focusing on content creation and marketing.
Digital Marketing Clients
Dr. Alicia Walker Digital Marketing Plan
Dr. Walker is a micro-sociologist based out of the University of Missouri. Dr. Walker examines the nature of sexual relationships, identity, and gender.
Dr. Walker has published several articles and books about her findings and has achieved a high level of academic success and respect.
The plan for Dr. Walker is to increase her share of voice in her field, establish authority, and expand her audience.
Firestreet Pizza Marketing Plan
Firestreet Pizza is an artisan pizza restaurant located in Belton, Texas. Their unique pizzas and local craft beer selection offer customers a different dining experience than visiting national chain pizza eateries.
Working with the owners, we developed a digital marketing plan to leverage their social media efforts to increase awareness about Firestreet Pizza and drive consumers to their website. Ultimately, we hope that these efforts will increase in-person visitations to Firestreet and develop a loyal customer base.
Brewtique Marketing Plan
The Brewtique is a craft beer bottle shop located in Cedar Park, Texas. The Brewtique offers customers a wide variety of local and regional craft beer that can be purchased on site, and customers can choose indoor or outdoor seating to enjoy their recent purchase.
The digital marketing plan included an analysis of local competition and ways to set the Brewtique apart from competitors. Also included are tweaks to optimize their website and leverage social media channels to drive awareness and website traffic. The main goal is to set up The Brewtique as the one-stop shop for craft beer enthusiasts.
Balor Kickstarter Campaign
Balor is a comic book series that is currently running on Kickstarter. Issues #1 and #2 were funded. Issue #3 is currently in progress. The campaign for Balor was created around the Hub and Spoke model for digital marketing. The goal was to increase awareness about Balor and drive traffic to the Balor landing page and ultimately to support the Kickstarter campaign. A landing page was recommended where the creators could showcase the art work and story of Balor as well as build recognition and community. Several CTA buttons would be placed on the landing page to take new and returning users to the Kickstarter page where they could support the project.
Work Experience
Digital Marketing Specialist
Implement social media digital strategy to increase social media metrics: impressions (+49%), clicks (+271%), and CTR (+149%).
Optimize paid-social marketing channels to reduce CPL (-68%), generate leads, and improve CVR (+103%) .
Collaborate with team members to develop and implement strategies for higher ROI.
Develop organic-social copy to promote products and campaigns through social media campaigns.
Project manage digital marketing initiatives to increase bookings and demo requests.
Work with 3rd-party vendors to optimize business practices and digital media strategies.
Academic Leadership Specialist
Support teachers in secondary ELA classroom
Coach secondary ELA teachers in best practices
Develop professional learning experiences for secondary ELA teachers
Deliver professional learning to secondary ELA teachers
Collaborate with Humanities department to support teachers
Secondary ELA Humanities Coach
Support teachers in secondary ELA classroom
Coach secondary ELA teachers in best practices
Develop professional learning experiences for secondary ELA teachers
Write online learning modules in Canvas LMS for teachers to use in virtual classrooms
Technology Curriculum Specialist for Language Arts and Social Studies
Design and publish web site for Language Arts and Social Studies Departments
Provide technology training to Austin ISD teachers
Curate and publish articles for Language Arts and Social Studies social media
Manage social media accounts for Language Arts and Social Studies
Produce, film, and edit video teaching demonstrations
Manage curriculum uploads to BLEND (Canvas) LMS
Professional Development Specialist
Provide logistic support for district curriculum writing events
Design graphics for district publications (print and web)
Produce video for district events
Produce training video for district teachers
Develop online training modules for district staff
Collaborate and implement staff development
Secondary English Teacher
Design lessons and instruction to meet the needs of diverse learners
Monitor, assess, and provide feedback on student progress
Communicate with parents regarding student academic progress
Work with grade level team to align instruction with the TEKS
Team with grade level academic teachers to monitor student progress
Administer and evaluate student progress on content based assessments
Administer state reading and writing assessment exams
Identify students with special needs to meet educational needs