Carston Floss Advertising is an advertising agency that has many well-known and established clients representing various industries (restaurants, real estate, construction). They provide print, radio, and TV advertising for their clients. 

Audience: This course is a training for Assistant Account Executives (AAE) in an advertising agency to improve their professional email writing practices. 

Business Problem: Management has noticed an increase in complaints regarding the professionalism in the AAEs emails. A survey was sent out to all clients, and 54% of respondents noted that they have had at least one unprofessional email exchange with the company within the past year. Clients complain that emails they are receiving from AAEs are too informal and not professional enough. 

Solution: Assistant Account Executives will use professional email etiquette when corresponding with clients. Client complaints will be reduced by 80%. Learners are given instruction on how to write a business-appropriate subject line, greeting and closing, and how to proofread the body for correct capitalization and punctuation. 

Highlights:

• Proofreading Checklist is provided in the Resources tab

• Multi-media elements including video

• Single scenario story telling

• Interactive Knowledge Check

• Scenario-based assessment questions

Process: Before beginning the creation of the e-Learning, an analysis of the audience, content, and business problem was made. After analyzing the problem and deciding on the appropriate solution, I designed the course, which is outlined in the Design Document. I began developing the module using the Storyboard, which serves as the blueprint for the e-Learning. Kirkpatrick's Level 2 of evaluation includes an interactive knowledge check and a final assessment with scenario-based questions. As outlined in the Design Document, Kirkpatrick's Level 3 Evaluation comes in the form of a client survey and management review of emails two months after the initial training. An additional microlearning was created for this course in the form of a job aid. This job aid is a quick reference that highlights the important information covered in the e-Learning. 

Tools: Articulate Storyline, Canva

Coral View Marina, located on the bay of a coastal town, focuses primarily on boat rentals and fishing tours. The marina recently added Stand Up Paddleboarding (SUP) equipment to their inventory in order to attract more business and increase revenue. 

Audience: Sales Associates who rent the water equipment to customers. 

Business Problem: Injuries have been increasing among customers who rent the SUP equipment. Customers are indicating they are in pain; complaining of the experience being more difficult and less enjoyable than expected. 

Solution: Sales Associates will be well-equipped to choose the correctly-sized equipment for customers to reduce injuries and improve customer satisfaction. They will be able to gather information related to customers’ measurements (weight and height) and what the desired activity the customer would like to do with the paddle board (surf, fish, yoga, casual paddling) to provide the correct board. Workers will be able to teach customers how to adjust the paddle size to best suit them. Injuries among customers who rent SUP equipment will decrease by 40% and customer satisfaction will increase based on survey results. 

Highlights:

• Interactivity

• Chunking of information into digestible parts

• Customization of player features to reflect audience demographics

• SUP Customer Information Form PDF provided 

Process: When creating this course, I used a systematic approach to adult learning. I began by analyzing the target audience, content, business problem, and solution. Next, I created a Design Document, which outlines the important components of the module. After designing the course, I used Articulate Rise to develop it. Finally, the evaluation consists of both Kirkpatrick's Level Two and Level Three of Evaluation. Level 2 includes knowledge checks at the end of each section and a final graded assessment. Management will review the SUP Customer Information form and the data from the client survey as Level 3 of evaluation of learning. A supplemental microlearning for this course is available here. It provides a one-page reference for the module. 

Tools: Articulate Rise, Canva