In a 2017 American advertisement for the Hardees all natural burger, the woman you see in the image is walking through what one would call a farm stand or a flea market. The woman in the video was fully naked purposely exposing all of her body parts. Five seconds into the video you can see the first man's reaction, it was priceless, he had a look on his face as if he had seen a “Ghost”(Figure 1). As the video continued she passed by several different men that all gave her similar facial expressions. What was supposed to be an advertisement for a burger took a slight turn down the pornographic road.

About twelve seconds into the video, you can see a man's hand reaching in grabbing a tomato which appears to be symbolizing the woman's "backside"(Figure 3). As you can tell men often compare women to objects, not only is the man in this video comparing the woman to a vegetable he felt the need to grab the tomato which is inferring to him grabbing her butt(Figure 3). The way that ads portray bodies, especially women's bodies as objects conditions us to see each other is dehumanizing ways, thus "normalizing" attitudes that can lead to sexual aggression. (Kilbourne Two Ways A Woman Can Get Hurt). The tomato you see here is round and curvy, which is on a Caucasian, skinny, blonde woman's body. Also walking up to the scale you can see the woman breast being compared to a pair of "melons''. (Figure 4) That's the image women strive for today ''perfection'' they compare themselves to photo shopped images of women who don't even look like themselves. Kilbourne said "So the image isn't real; it's artificial, it's constructed. But real women and girls measure themselves against this photo shopped image every single day. It is an impossible ideal for just about everyone, but it's absolutely impossible for women who aren't white. Women of color are generally considered beautiful only if they approximate the white ideal'' (Kilbourne Killing Us Softly 4). Women see themselves having to look a certain way to feel accepted in today's world, if you don't then you're considered unattractive and not acceptable. If you noticed the guy staring at her( 19 seconds) into the video is ''shaving'' ice which is referring to how men expect women to be "shaved" if you have a hairy body you're not the "ideal look". Although he never verbally said it, his facial expression and course of action gave off that sexual gesture.

There are quite a few abrasive tropes in this Hardees commercial. One being the bias towards women who don't meet the ideal look men would like to see. Another one is Caucasian women are more accepted than women of color. Beauty comes in all shapes and colors and it is not for man to judge what ideal beauty should look like. Kilbourne gets into detail in (Killing Us Softly 4) , she said women of color started using bleaching cream to lighten their skin tone to reach the ideal beauty. This commercial was not only meant to show off a "natural" body in comparison to the "all natural" burger, it led the audience to believe that you have to be a skinny white woman, with long blonde hair to feel beautiful. Throughout this 52 second ad there is only one black woman you see. She is fully clothed, not exposing her body, is she not beautiful enough to do the same as the white woman you see being advertised here? This advertisement could be argued in the sense of saying is this "all natural'' burger" the only burger being sold that's natural ? and that other burgers that are being advertised for different companies are artificial. Other "burgers'' in this sense is referring to the women of color, their beauty is not seen as natural.

Charlotte McKinney - Carls Jr Ad Commercial - Super Bowl XLIX 2015 - The All Natural Burger Jan 23, 2015

Killing Us Softly 4. Perf. Jean Kilbourne. Dir. Sut Jhally. Media Education Foundation, 2011.