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🎙️ Halla Talks Podcast
Role: Directing, Copywriting, Set Design
I worked on the very first episode of the Halla Talks podcast alongside Mr. Amir Abdallah — one of the most prominent figures in the business scene in Egypt.
I was responsible for crafting a fully immersive experience, which included content writing, creative direction, and designing a unique set that reflected the identity of the project.
The podcast told an inspiring success story — from humble beginnings to achieving 500% annual growth in just 4 years — delivering valuable content that empowers young people and entrepreneurs.
Halla Talks was a video series consisting of 30 episodes focused on tourism in Egypt. Each video ended with a trivia question or riddle, and participants who answered correctly entered a draw to win a cash prize of EGP 5,000. In total, EGP 25,000 in prizes were awarded throughout the campaign.
My Role:
Creative Direction: I handled the directing and ensured the visual flow of the videos.
Scriptwriting: I wrote all the scripts and crafted the questions and riddles.
Video Review: I personally reviewed each episode to ensure consistent quality and style.
Facebook Reach: 140K
Instagram Views: 40K
TikTok Views: 31K
This project was delivered in collaboration with Eng. Basant Agalan and the Halla Travel media team
Role: Concept, Art Direction, Copywriting
I led the creative direction for a carousel ad campaign promoting the Halla Travel hotline. The entire concept — from the visual style and copy tone to the strategic layout of elements — was developed by me to deliver the message in a clear, engaging, and visually appealing way.
The final graphic execution was brought to life beautifully by the talented designer Aliaa. The result was a compelling carousel ad that effectively showcased the hotline services in a simple and attractive format
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