During my recent tenure, I led the digital presence for three unique travel platforms at once. I helped launch Hejozat by shaping its core brand identity, managed a specialized niche content strategy for Cruisato, and guided Sky Life Holidays through a major strategic pivot and a regional travel crisis. This section showcases my ability to adapt, build from scratch, and humanize brands across the travel industry.
UAE Ministry of Sports
Union Day Campaign – Idea, script, captions & video direction.
Emirati Talent Committee Campaign – 3 influencer videos (concept, script & direction).
Emirati Women’s Day Campaign – Creative concept, script & captions.
Event Coverage – Sports Schools Workshop & Customer Council meetings (content & captions).
Campaigns & Projects
Emirati Women’s Day
Planned the full campaign strategy, handled creative direction, and supervised video production.
UAE Union Day (Motion Video)
Developed the concept, wrote the script, and directed the motion video execution.
Brand Strategy & Content Direction Description: Developed the brand's strategic identity and visual direction to ensure a successful launch in the UAE market. Directed the creation of social media content to align with the brand’s new voice and target audience.