Profile

I didn’t just wake up one day and decide to be a marketer.
It started small - curiosity about how people connect with brands online.

I joined the FWD Digital Marketing program by the Egyptian Ministry of Communications, and that opened the door. Then came a Digital Marketing Diploma with the Canadian Chamber of Commerce, which gave me the tools and confidence to take it further.

From there, I jumped into the real world: creating content, running ads, and slowly realizing that I enjoy building stories as much as building strategies.
In just a couple of years, I’ve worked on travel apps, government projects, cultural initiatives, and campaigns that reached millions.

For me, marketing isn’t just about posts and ads. It’s about turning an idea into something people actually feel, share, and remember.
And honestly? That’s the part I love the most.