Eileen (Smith) Leeds | Visual Designer | Instructional Designer | Art Director

| Connecticut, USA | hello@eileenleeds.com | 3leeds@gmail.com | 646 283 9053 | www.eileenleeds.com | www.linkedin.com/in/efitzsmith

Common Eat app

User Experience - General Assembly

Repurposing photos from all yearly high school graduations in the Hearst readership areas.



Sketch | Marvel

UX Product Sprints

Conceptualizing, data analysis and documenting product development.

Workflow planning for CMS

Knowledge of a variety of products and how they can flow efficiently to several platforms, digital & print.

The Measure Data Project

The Measure site / Hearst

This project began as a need to visualize Connecticut issues using public data.

Working with a columnist, who is a subject matter expert in business and data, we thought about the variety of ways data with a short text entry should be displayed on a homepage and then on an individual story page.

The name of the site needed to have visual impact as well as recognizable meaning to the audience. The name “The Measure” summed it all up and it looked great.

The presentation to the Hearst headquarters team was well received. The visuals for the concept website insured that beyond the viability of the idea, the content was certain to uphold the quality of the reporting.

Redesign: Hearst news weeklies

Stable of publications redesigned & templated & style book

Working in 'CCI/Newsgate' & 'Adobe Creative Suite'

Final identity - sized according to Apple guidelines

Podcast Branding

Working with the Managing Editor for Digital and the podcast producer, a podcast branding style was developed to represent all Hearst Connecticut podcasts. The identity of the product will have a consistent look among the many other podcast logos that crowd the channels. Clean, clear and well branded.

A few early versions

Graph styles

Built in 'InDesign' Sized for legibility as a JPG for print and online publication.

Designed Elements

Logos, templates, maps Working in 'CCI/Newsgate' & 'Adobe Creative Suite'

High School Graduation sections

Digital bonus pages.

Repurposing photos from all yearly high school graduations in the Hearst readership areas.