Eileen (Smith) Leeds | Visual Strategist | Instructional Designer | Connecticut, USA | hello@eileenleeds.com | 3leeds@gmail.com | 646 283 9053 | www.eileenleeds.com | www.linkedin.com/in/efitzsmith

RESUME_Eileen_Leeds_10312018_VS_CD_1A.pdf

My resume

Downloadable PDF

Instructional_Design_module_14_eileen_leeds_FINAL_REPORT_A2.pdf

Instructional design proposal 2018

Promoting design skills for non-designers

Common Eat app

User Experience - General Assembly

Repurposing photos from all yearly high school graduations in the Hearst readership areas.

CommonEat.com

https://marvelapp.com/240iaj7/screen/29216168

Sketch | Marvel

The Measure Data Project

The Measure site / Hearst

This project began as a need to visualize Connecticut issues using public data.

Working with a columnist, who is a subject matter expert in business and data, we thought about the variety of ways data with a short text entry should be displayed on a homepage and then on an individual story page.

The name of the site needed to have visual impact as well as recognizable meaning to the audience. The name “The Measure” summed it all up and it looked great.

The presentation to the Hearst headquarters team was well received. The visuals for the concept website insured that beyond the viability of the idea, the content was certain to uphold the quality of the reporting.

Graph styles

Built in 'InDesign' Sized for legibility as a JPG for print and online publication.

Final identity - sized according to Apple guidelines

Podcast Branding

Working with the Managing Editor for Digital and the podcast producer, a podcast branding style was developed to represent all Hearst Connecticut podcasts. The identity of the product will have a consistent look among the many other podcast logos that crowd the channels. Clean, clear and well branded.

A few early versions

Editorial Style Guide 2018

Utilizing Google Sites to publish live spreadsheets and downloadable PDFs of templates for CCI/Newsgate publishing system.

Ads

Promoting special inhouse sections

For online & print.

Working in 'CCI/Newsgate' & 'Adobe Creative Suite'

Designed Elements

Working in 'CCI/Newsgate' & 'Adobe Creative Suite'

Redesign: Hearst news weeklies

Stable of publications redesigned & templated & style book

Working in 'CCI/Newsgate' & 'Adobe Creative Suite'

Prototype

Interactive PDF prototype of web presentation & design

Built in 'Indesign'

https://drive.google.com/file/d/0BxLvzJl-SguDMTFFODZEQUFDMDY1NzEyNjowLjE/view?usp=sharing

NYDN.com editorial design

National, international and local news presentations designing with high stakes story content.

Maps

Variety of map making styles.

Logo & Identity

Ageless Herbs

Logo exploration & interactive publication

Adobe Creative Suite

Logo & Identity

Personal Best Media Inc. - Logo

Logo exploration & interactive publication

Adobe Creative Suite

High School Graduation sections

Digital bonus pages.

Repurposing photos from all yearly high school graduations in the Hearst readership areas.

CCI/Newsgate

Editing data sets

'Norwalk transport'

Working in 'Excel' — pulling out essential information to use in presentation.

Data Procesing

'Beach Report'

Built in 'CCI/Newsgate | Original data gathered & prepped in Google Sheets'

CMS

Prep designed content for digital display.

Third party application

Best of Summer

Yearly section

Built in 'CCI/Newsgate' & 'Adobe Creative Suite'

Feature Reporting (Daily Circulation 1-50,000) | https://www.spj.org/sdxa17.asp

Behind the Front Door: Inside Domestic Violence in Greenwich

Emilie Munson, Hearst Connecticut Media | Eileen (Smith) Leeds - Series Design

Identity

Series | 'Behind the Front Door

Signature logo

Built in 'CCI/Newsgate'

Feature Reporting (Daily Circulation 1-50,000) | https://www.spj.org/sdxa17.asp

Behind the Front Door: Inside Domestic Violence in Greenwich | SPJ Award winner

Emilie Munson, Hearst Connecticut Media | Eileen (Smith) Leeds - Series Design

Illustration

Series | 'Behind the Front Door'

Part 2 | 'What the Cops See'

Digital drawing in 'Sketches' app

Online Illustration

'Bill Finch' former Bridgeport, CT mayor

Animated GIF