I help women reset their identity, break old patterns, and build what’s next.

The patterns that built your success are now limiting your next level. You didn’t fail. You survived.

START to Reclaim Your Identity

Podcast of the Year! Best Holistic Life Magazine selected Keeping It Real on Purpose as one of its Podcasts of the Year for 2025.

Strategic Coaching

Identity recalibration for high-performing leaders ready to realign and scale intentionally.

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Speaking & Media

High-impact keynotes on survival patterns, identity reset, and leadership alignment.

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Books & Intellectual Property

Explore books, frameworks, and teachings designed to challenge and shift identity.

Explore Media

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As a professional life and business coach, I specialize in helping people and businesses overcome any obstacles in their life and help them achieve their goals. Whether you are struggling personally or professionally, I can help you create positive and permanent changes in your life so you can start living the life you want.

Personal development is the work you do for yourself; mindset growth is the shift that allows you to break limits and expand into new possibilities. Both require intention, commitment, and faith—and that’s where I come in.

I’m here to help you navigate both, so you can step into your power with clarity and confidence.

You’re exactly where you need to be to take the next step on your journey.

Why work with Edna?

Edna J. White is more than a coach—she’s a visionary, a healer, and a guide. With her unique blend of faith, business acumen, and trauma expertise, she helps clients:

Break cycles and heal from generational trauma
Build businesses and brands with purpose
Gain confidence, clarity, and a winning mindset

If you’re ready to heal, grow, and step into your power, Edna is here to help you make it happen.

About 2nd Chance Inc.

2nd Chance Inc. is a 501(c)(3) nonprofit organization committed to helping individuals and families who are displaced, underserved, disadvantaged, and underrepresented find a pathway forward.

Why We Started

2nd Chance Inc. was founded on the belief that people should not be defined by their circumstances. Too many individuals face difficult seasons without the resources, guidance, representation, or support necessary to move forward. Some are displaced. Some are struggling financially. Some are navigating major life transitions. Others have simply been overlooked by the systems and communities that are supposed to support them.

We created 2nd Chance Inc. to provide more than temporary assistance. We wanted to create a place where people could be seen, heard, supported, and given an opportunity to move forward. We believe everyone deserves the opportunity to rebuild, regain stability, discover their strengths, and create a different future.

What We Do Today

Today, 2nd Chance Inc. provides counseling, coaching, supportive services, resources, advocacy, and community-based programs designed to address the real-life challenges facing the people we serve.

Our work focuses on the whole person. We help individuals work through challenges, identify their options, build confidence, develop practical life skills, and take steps toward greater stability and independence. We connect people with resources and opportunities while providing the encouragement and guidance needed to help them make their next move.

Serving Those Who Are Often Overlooked

Our mission is especially focused on individuals and communities that are displaced, underserved, disadvantaged, and underrepresented.

We understand that sometimes the greatest barrier isn't a lack of potential. It's a lack of access, opportunity, information, support, or someone willing to advocate alongside you.

That's where 2nd Chance Inc. comes in.

We work to create pathways to opportunity, strengthen individuals and families, and build communities where people have the support they need to move forward.