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Life & Entrepreneurship Consultant | Keynote Speaker | I Help Women & Entrepreneurs Turn Experience Into Their Next Profitable Move I 2X Bestselling Author | 30+ Books | CEO of 2nd Chance Inc
Life & Entrepreneurship Consultant | Keynote Speaker | I Help Women & Entrepreneurs Turn Experience Into Their Next Profitable Move I 2X Bestselling Author | 30+ Books | CEO of 2nd Chance Inc
COACHING & CONSULTING WITH EDNA WHITE
COACHING & CONSULTING WITH EDNA WHITE
Experience Changes Everything
Experience Changes Everything
You don't need another person giving you generic advice.
You need someone who can recognize the pattern, understand the problem, and help you determine what comes next.
With decades of experience across entrepreneurship, real estate, housing, nonprofit leadership, community development, training, conflict resolution, media, and personal transformation, Edna White brings lived experience and professional experience to every conversation.
But coaching and consulting are not the same thing.
Choose the support that matches the problem you're trying to solve.
COACHING
COACHING
Your Life. Your Business. Your Next Move.
Coaching is for individuals who know something needs to change but need clarity, perspective, accountability, and a strategy for moving forward.
Edna's coaching is direct, practical, and designed to help you recognize the patterns that may be keeping you stuck and determine what you need to do next.
COACHING AREAS
COACHING AREAS
Identity & Self-Discovery
Understand who you are beyond the roles, expectations, and labels you've carried.
Purpose & Direction: Get clear about what you want now—not what you were told you should want.
Life Reinvention: Navigate a major transition and determine what your next chapter should look like.
Personal Pattern Recognition: Identify recurring behaviors, decisions, and patterns that continue producing the same results.
Mindset & Perspective: Challenge the beliefs and assumptions that may be influencing your decisions and limiting your choices.
Clarity & Decision-Making: Stop spinning in circles and identify the decision, priority, or next step that actually matters.
Business & Entrepreneurial Clarity: Determine what you're building, who you're serving, what you're offering, and where your energy should go next.
Experience-to-Income Clarity: Identify the knowledge, experience, and expertise you've accumulated and explore how it can become something valuable in the marketplace.
COACHING IS FOR YOU IF...
COACHING IS FOR YOU IF...
- You know you need a change but don't know what that change should be.
- You are entering a new chapter of life.
- You've outgrown an old identity.
- You have an idea but can't get clear on your next move.
- You keep repeating patterns you thought you had already overcome.
- You're an entrepreneur who has too many ideas and needs focus.
- You have years of experience but aren't sure how to turn it into your next opportunity.
Coaching helps you find your next move.
CONSULTING
CONSULTING
Don't Just Talk About the Problem. Solve It.
Consulting is different.
Consulting is for professionals, businesses, nonprofits, housing organizations, real estate professionals, and community organizations that need experienced perspective, strategic recommendations, training, or help addressing a specific problem.
Edna doesn't come into the room pretending to know everything.
She comes into the room knowing how to look at the problem, identify the moving parts, recognize patterns, and help determine a practical path forward.
REAL ESTATE & HOUSING CONSULTING
REAL ESTATE & HOUSING CONSULTING
Experience From Both Sides of the Housing Table
Edna's professional background includes brokerage ownership, real estate operations, property management, acquisition and disposition, leasing, staff supervision, agent training, landlord engagement, housing outreach, mediation, and fair-housing education.
Her résumé documents responsibility for coordinating real-estate operations, supervising staff, negotiating contracts, researching zoning considerations, evaluating property decisions, and training agents in sales, finance, ethics, and conflict resolution.
CONSULTING SERVICES
CONSULTING SERVICES
Real Estate Operations
- Brokerage and team operations
- Staff and agent supervision
- Process improvement
- Property operations
- Leasing and rental operations
- Acquisition and disposition strategy
Real Estate Professional Development
- Agent performance
- Sales techniques
- Client relationship development
- Conflict resolution
- Ethics and professional development
- Leadership development for experienced agents
Housing & Landlord Engagement
- Landlord recruitment strategy
- Landlord/community engagement
- Landlord-tenant communication
- Conflict resolution
- Housing program outreach
- Fair-housing education
- Community housing partnerships
Edna's housing work has included building landlord relationships, mediating landlord/tenant concerns, providing education to landlords and tenants, and developing landlord recruitment events.
ORGANIZATIONAL LEADERSHIP CONSULTING
ORGANIZATIONAL LEADERSHIP CONSULTING
Strong Organizations Need More Than Good Intentions
Organizations can have talented people and still struggle with communication, accountability, leadership, and execution.
Edna's experience includes supervising teams, training staff, creating and implementing policies, managing operations, resolving conflicts, and coordinating people and resources.
Her résumé includes supervision of 12 staff across two residential homes while overseeing the daily operations and needs of 24 residents.
CONSULTING SERVICES
Leadership Development
Supervisor development
Team leadership
Delegation
Accountability
Communication
Performance expectations
Organizational Problem-Solving
Identify operational challenges
Examine existing processes
Clarify roles and responsibilities
Develop practical recommendations
Improve communication and execution
Staff Development
Training - Team communication
Conflict resolution
orkplace problem-solving
Performance improvement
NONPROFIT & COMMUNITY CONSULTING
NONPROFIT & COMMUNITY CONSULTING
Turn the Mission Into Something People Can Experience
Turn the Mission Into Something People Can Experience
A mission statement is not a program.
A good idea is not an operating system.
And a community organization cannot depend on one person to make everything happen.
With extensive nonprofit and community leadership experience, Edna helps organizations move from ideas to practical execution.
CONSULTING SERVICES
CONSULTING SERVICES
Program Development
Turn an idea into a workable program
Identify the people the program is designed to serve
Develop program structure
Create implementation strategies
Community Engagement
Community outreach
Partnership development
Stakeholder relationships
Community events
Public awareness initiatives
Organizational Development
Policy development
Leadership structure
Volunteer and staff coordination
Operational planning
Community partnerships
Edna's résumé identifies leadership, policy creation and implementation, nonprofit governance, community outreach, event planning, public awareness and relationship development among her professional experience.
TRAINING & WORKSHOPS
TRAINING & WORKSHOPS
Sometimes Your Organization Doesn't Need a Consultant. It Needs Someone to Teach the Room.
Edna has experience teaching, training, facilitating, and developing educational material across multiple environments.
Her experience includes ESL education, team teaching, training sessions, real-estate sales and ethics training, conflict-resolution training, and staff training.
AVAILABLE TRAINING TOPICS
Leadership & Accountability
Conflict Resolution
Communication
Ethics & Professional Responsibility
Real Estate Sales & Professional Development
Team Development
Community Engagement
Housing & Landlord Engagement
Personal & Professional Reinvention
Turning Experience Into Opportunity
WHICH ONE DO YOU NEED?
WHICH ONE DO YOU NEED?
CHOOSE COACHING IF...
CHOOSE COACHING IF...
Your primary challenge is you.
You need clarity, direction, perspective, accountability, or help determining your next move.
CHOOSE CONSULTING IF...
CHOOSE CONSULTING IF...
Your primary challenge is a business, organization, team, system, or professional problem.
You need experienced analysis, recommendations, strategy, training, or problem-solving.
CHOOSE TRAINING IF...
CHOOSE TRAINING IF...
You already know the skill your organization needs to strengthen and want Edna to teach it to your team.
YOUR EXPERIENCE HAS VALUE
YOUR EXPERIENCE HAS VALUE
You don't have to start over to create what's next.
Sometimes the answer isn't another certification, another course, or another person telling you what to do.
Sometimes the answer is recognizing what you already know and learning how to use it differently.
Whether you're rebuilding your direction, strengthening your business, developing your organization, navigating housing challenges, or figuring out how your experience can create your next opportunity, Edna brings decades of experience to the conversation.
READY FOR YOUR NEXT MOVE?
READY FOR YOUR NEXT MOVE?
Let's determine whether coaching, consulting, or training is the right fit for what you're trying to accomplish.
BOOK A CONSULTATION
BOOK A CONSULTATION
Not sure Ask you to REMOVE Host of The Healing Shelf on WBNOW TV
The Healing Shelf on WBNOW TV — Starts on September 17, 2025! Put the information below AND please make page one congruent color and font and a lot more sleek.
AUTHOR INSIGHT
AUTHOR INSIGHT
Your Book Has a Story. Let’s Give People a Reason to Read It.
Your Book Has a Story. Let’s Give People a Reason to Read It.
Author Insight is a 15-minute author spotlight hosted by Edna White, created to give authors a platform to share the story behind their book, the message they want readers to hear, and why their story matters.
Whether you wrote a memoir, novel, business book, inspirational book, children's book, poetry collection, or nonfiction work, Author Insight gives you a chance to be seen, heard, and discovered.
WHERE YOUR AUTHOR INSIGHT APPEARS
WHERE YOUR AUTHOR INSIGHT APPEARS
YOUTUBE — AUTHOR INSIGHT
YOUTUBE — AUTHOR INSIGHT
Your 15-minute author spotlight is published on the dedicated Author Insight YouTube channel, giving readers and viewers an opportunity to discover you, your book, and your story.
Watch Author Insight on YouTube:
https://www.youtube.com/@Authorinsight
Your Author Insight is also published through the Author Insight podcast feed, allowing listeners to discover your spotlight through podcast platforms and RSS distribution.
Listen to Author Insight: https://media.rss.com/author-insight/feed.xml
FOUNDING AUTHOR SPECIAL
FOUNDING AUTHOR SPECIAL
FIRST 10 AUTHORS — FREE
FIRST 10 AUTHORS — FREE
We are opening 10 FREE founding-author spots to introduce Author Insight to our growing author community.
First come. First served.
Once all 10 FREE spots are claimed, regular pricing begins.
What happens after the 10 FREE spots are gone?
Choose the Author Insight level that fits your goals:
CHAPTER ONE — $197
THE AUTHOR SPOTLIGHT
A simple and affordable way to introduce your book and your story.
Includes:
15-minute recorded Author Insight
Hosted by Edna White
Opportunity to talk about your book and the story behind it
Published on the Author Insight RSS podcast feed
Book information included with your feature
Regular Price: $197
CHAPTER TWO — $297
THE AUTHOR VISIBILITY PACKAGE
Take your Author Insight beyond the podcast and put your book in front of a larger audience.
Includes everything in Chapter One, plus:
15-minute recorded Author Insight
Published on the Author Insight YouTube channel
Social media promotion
Greater visibility for your book, author brand, and message
Regular Price: $297
CHAPTER THREE — $497
THE AUTHOR FEATURE PACKAGE
For authors who want the strongest level of visibility and promotional exposure.
Includes everything in Chapter Two, plus:
Published on YouTube
Published on RSS.com
Gan Jing World exposure
X.com review post
Eligibility for the monthly Featured Author Spotlight
Expanded promotional visibility for your book
Regular Price: $497
ONLY 10 FREE SPOTS
ONLY 10 FREE SPOTS
This is your opportunity to be one of the first 10 authors featured on Author Insight at no cost.
10 spots. First come. First served. When they're gone, regular pricing applies.
READY TO BE FEATURED?
READY TO BE FEATURED?
Claim Your FREE Author Insight Spot
Limited to the first 10 authors.
Founder of 2nd Chance Services, Inc.
Founder of 2nd Chance Services, Inc.
Through 2nd Chance Services, Inc., Edna offers personal development courses, workshops and support groups, narrative therapy, and life purpose coaching. Her programs are designed to help people overcome past challenges, develop new skills, and create meaningful change in their lives
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