Embedded Files
Transform Your Mindset. Sharpen Your Strategy. Achieve Lasting Results.
Core Focus Areas
Core Focus Areas
COACHING & CONSULTING WITH EDNA WHITE
Experience Changes Everything
You don't need another person giving you generic advice.
You need someone who can recognize the pattern, understand the problem, and help you determine what comes next.
With decades of experience across entrepreneurship, real estate, housing, nonprofit leadership, community development, training, conflict resolution, media, and personal transformation, Edna White brings lived experience and professional experience to every conversation.
But coaching and consulting are not the same thing.
Choose the support that matches the problem you're trying to solve.
COACHING
Coaching is for individuals who know something needs to change but need clarity, perspective, accountability, and a strategy for moving forward.
Edna's coaching is direct, practical, and designed to help you recognize the patterns that may be keeping you stuck and determine what you need to do next.
COACHING AREAS
Identity & Self-Discovery
Understand who you are beyond the roles, expectations, and labels you've carried.
Purpose & Direction
Get clear about what you want now—not what you were told you should want.
Life Reinvention
Navigate a major transition and determine what your next chapter should look like.
Personal Pattern Recognition
Identify recurring behaviors, decisions, and patterns that continue producing the same results.
Mindset & Perspective
Challenge the beliefs and assumptions that may be influencing your decisions and limiting your choices.
Clarity & Decision-Making
Stop spinning in circles and identify the decision, priority, or next step that actually matters.
Business & Entrepreneurial Clarity
Determine what you're building, who you're serving, what you're offering, and where your energy should go next.
Experience-to-Income Clarity
Identify the knowledge, experience, and expertise you've accumulated and explore how it can become something valuable in the marketplace.
COACHING IS FOR YOU IF...
- You know you need a change but don't know what that change should be.
- You are entering a new chapter of life.
- You've outgrown an old identity.
- You have an idea but can't get clear on your next move.
- You keep repeating patterns you thought you had already overcome.
- You're an entrepreneur who has too many ideas and needs focus.
- You have years of experience but aren't sure how to turn it into your next opportunity.
Coaching helps you find your next move.
CONSULTING
Don't Just Talk About the Problem. Solve It.
Consulting is different.
Consulting is for professionals, businesses, nonprofits, housing organizations, real estate professionals, and community organizations that need experienced perspective, strategic recommendations, training, or help addressing a specific problem.
Edna doesn't come into the room pretending to know everything.
She comes into the room knowing how to look at the problem, identify the moving parts, recognize patterns, and help determine a practical path forward.
REAL ESTATE & HOUSING CONSULTING
Experience From Both Sides of the Housing Table
Edna's professional background includes brokerage ownership, real estate operations, property management, acquisition and disposition, leasing, staff supervision, agent training, landlord engagement, housing outreach, mediation, and fair-housing education.
Her resume documents responsibility for coordinating real-estate operations, supervising staff, negotiating contracts, researching zoning considerations, evaluating property decisions, and training agents in sales, finance, ethics, and conflict resolution.
CONSULTING SERVICES
Real Estate Operations
- Brokerage and team operations
- Staff and agent supervision
- Process improvement
- Property operations
- Leasing and rental operations
- Acquisition and disposition strategy
Real Estate Professional Development
- Agent performance
- Sales techniques
- Client relationship development
- Conflict resolution
- Ethics and professional development
- Leadership development for experienced agents
Housing & Landlord Engagement
- Landlord recruitment strategy
- Landlord/community engagement
- Landlord-tenant communication
- Conflict resolution
- Housing program outreach
- Fair-housing education
- Community housing partnerships
Edna's housing work has included building landlord relationships, mediating landlord/tenant concerns, providing education to landlords and tenants, and developing landlord recruitment events.
ORGANIZATIONAL LEADERSHIP CONSULTING
Strong Organizations Need More Than Good Intentions
Organizations can have talented people and still struggle with communication, accountability, leadership, and execution.
Edna's experience includes supervising teams, training staff, creating and implementing policies, managing operations, resolving conflicts, and coordinating people and resources.
Her resume includes supervision of 12 staff across two residential homes while overseeing the daily operations and needs of 24 residents.
CONSULTING SERVICES
Leadership Development
- Supervisor development
- Team leadership
- Delegation
- Accountability
- Communication
- Performance expectations
Staff Development
- Training
- Team communication
- Conflict resolution
- Workplace problem-solving
- Performance improvement
Organizational Problem-Solving
- Identify operational challenges
- Examine existing processes
- Clarify roles and responsibilities
- Develop practical recommendations
- Improve communication and execution
NONPROFIT & COMMUNITY CONSULTING
Turn the Mission Into Something People Can Experience
A mission statement is not a program.
A good idea is not an operating system.
And a community organization cannot depend on one person to make everything happen.
With extensive nonprofit and community leadership experience, Edna helps organizations move from ideas to practical execution.
CONSULTING SERVICES
Program Development
- Turn an idea into a workable program
- Identify the people the program is designed to serve
- Develop program structure
- Create implementation strategies
Community Engagement
- Community outreach
- Partnership development
- Stakeholder relationships
- Community events
- Public awareness initiatives
Organizational Development
- Policy development
- Leadership structure
- Volunteer and staff coordination
- Operational planning
- Community partnerships
Edna's resume identifies leadership, policy creation and implementation, nonprofit governance, community outreach, event planning, public awareness and relationship development among her professional experience.
TRAINING & WORKSHOPS
Sometimes Your Organization Doesn't Need a Consultant. It Needs Someone to Teach the Room.
Edna has experience teaching, training, facilitating, and developing educational material across multiple environments.
Her experience includes ESL education, team teaching, training sessions, real-estate sales and ethics training, conflict-resolution training, and staff training.
AVAILABLE TRAINING TOPICS
- Leadership & Accountability
- Conflict Resolution
- Communication
- Real Estate Sales & Professional Development
- Ethics & Professional Responsibility
- Team Development
- Community Engagement
- Housing & Landlord Engagement
- Personal & Professional Reinvention
- Turning Experience Into Opportunity
WHICH ONE DO YOU NEED?
CHOOSE COACHING IF...
Your primary challenge is you.
You need clarity, direction, perspective, accountability, or help determining your next move.
CHOOSE CONSULTING IF...
Your primary challenge is a business, organization, team, system, or professional problem.
You need experienced analysis, recommendations, strategy, training, or problem-solving.
CHOOSE TRAINING IF...
You already know the skill your organization needs to strengthen and want Edna to teach it to your team.
YOUR EXPERIENCE HAS VALUE
You don't have to start over to create what's next.
Sometimes the answer isn't another certification, another course, or another person telling you what to do.
Sometimes the answer is recognizing what you already know and learning how to use it differently.
Whether you're rebuilding your direction, strengthening your business, developing your organization, navigating housing challenges, or figuring out how your experience can create your next opportunity, Edna brings decades of experience to the conversation.
READY FOR YOUR NEXT MOVE?
Let's determine whether coaching, consulting, or training is the right fit for what you're trying to accomplish.
Mindset & Growth Development
Mindset & Growth Development
Learn how to shift from self-doubt to a growth-oriented mindset that fuels confidence and resilience.
Goal Setting & Achievement Planning
Goal Setting & Achievement Planning
Break big dreams into actionable goals with clear timelines, accountability, and structured planning.
Emotional Intelligence & Resilience
Emotional Intelligence & Resilience
Develop emotional strength, stress management skills, and the self-awareness needed for sustainable progress.
Career & Professional Strategy
Career & Professional Strategy
Define your professional priorities, articulate your value, and build a plan that moves you forward with purpose.
Entrepreneur & Business Coaching
Entrepreneur & Business Coaching
From startup challenges to scaling operations, gain strategic guidance in leadership, branding, marketing, and business planning.
Frequently Asked Questions
Frequently Asked Questions
Mindset Group Training
Mindset Group Training
1. Growth Mindset Development
Focus: Teaching participants to shift from a fixed to a growth mindset.
Topics Covered: Understanding the growth mindset, embracing challenges, learning from feedback, building resilience.
Target Audience: Individuals feeling “stuck,” those in career transitions, or anyone facing self-doubt.
Activities: Self-assessment exercises, goal-setting, discussions on overcoming setbacks, and group activities to reinforce a growth-oriented approach.
2. Confidence and Self-Esteem Building
Focus: Helping participants improve self-worth, confidence, and assertiveness.
Topics Covered: Overcoming self-limiting beliefs, improving self-talk, goal-setting for self-esteem.
Target Audience: Individuals struggling with low self-esteem, job seekers, or people looking to improve public speaking or social confidence.
Activities: Confidence-building exercises, group discussions on achievements, guided visualizations, and “challenge assignments” to practice in real life.
3. Resilience and Emotional Intelligence Training
Focus: Building emotional resilience and managing emotions effectively.
Topics Covered: Managing stress, coping with setbacks, developing empathy, and improving social skills.
Target Audience: Professionals facing burnout, people dealing with recent life changes, or anyone interested in developing emotional awareness.
Activities: Mindfulness exercises, journaling, role-play scenarios to handle challenging situations, and group reflections on emotional triggers.
.
4. Goal Setting and Achievement
Focus: Empowering participants to set clear, actionable goals and develop a plan to achieve them.
Topics Covered: Setting SMART goals, developing action plans, accountability, and overcoming procrastination.
Target Audience: High achievers, people experiencing a “quarter-life” or “mid-life” crisis, or those aiming to clarify their life purpose.
Activities: Goal-mapping exercises, peer accountability partners, progress check-ins, and a “vision board” session to visualize outcomes.
5. Mindfulness and Stress Management
Focus: Teaching techniques for stress reduction, mindfulness, and staying present.
Topics Covered: Practicing mindfulness, techniques for grounding and relaxation, recognizing and managing stress.
Target Audience: People experiencing stress, anxiety, or burnout, and those looking to incorporate mindfulness into daily life.
Activities: Guided meditation, deep breathing exercises, gratitude journaling, and group reflections on daily stress management techniques.
6. Career Mindset Transformation
Focus: Shifting mindsets around career growth, self-promotion, and professional confidence.
Topics Covered: Identifying career values, networking with confidence, managing imposter syndrome, overcoming career plateaus.
Target Audience: Professionals aiming for advancement, career switchers, and individuals dealing with job dissatisfaction.
Activities: Vision boards for career goals, role-playing for networking, group discussions on career values, and exercises for managing imposter syndrome.
7. Overcoming Limiting Beliefs and Self-Sabotage
Focus: Identifying and breaking through negative mental patterns.
Topics Covered: Identifying self-limiting beliefs, recognizing self-sabotage patterns, reframing negative thoughts.
Target Audience: People who often feel “stuck” or hold themselves back, anyone aiming to break repetitive patterns, or those interested in deep personal growth.
Activities: Identifying personal limiting beliefs, group discussions, positive affirmation creation, and strategies for breaking cycles of self-sabotage.
8. Mindset for Healthy Relationships
Focus: Developing a positive mindset for communication, empathy, and healthy relationship dynamics.
Topics Covered: Improving self-awareness, managing conflicts, empathy, boundary setting, and nonviolent communication.
Target Audience: Couples, people facing challenges in friendships or family relationships, or those interested in improving communication.
Activities: Communication role-play, active listening exercises, “gratitude partner” practice, and boundary-setting discussions.
9. Financial Mindset and Abundance Training
Focus: Developing a positive mindset towards money, wealth, and abundance.
Topics Covered: Recognizing money blocks, budgeting with positivity, building financial confidence, visualizing abundance.
Target Audience: Individuals who struggle with money management, entrepreneurs, or those aiming to overcome financial stress.
Activities: Financial goal-setting, budgeting exercises, affirmation creation for abundance, and small group discussions on managing financial fears.
10. Habit and Lifestyle Transformation
Focus: Creating sustainable habits that support long-term health, productivity, and well-being.
Topics Covered: Habit formation, breaking bad habits, goal-setting for lifestyle changes, and building consistency.
Target Audience: Anyone looking to build better habits, improve productivity, or make lifestyle changes.
Activities: Habit-tracking exercises, group accountability for progress, strategy mapping for habit replacement, and weekly reflection on habit goals.
Each step is designed to nurture a growth mindset and empower you to realize your full potential.
Entrepreneur Coaching
Entrepreneur Coaching
Starting a business or growing an existing one can be challenging, but you don't have to do it alone. With 2nd Chance, you don't have to navigate the entrepreneurial journey alone. Our coaching services provide the support, knowledge, and resources you need to succeed in your business endeavors.
Personalized Guidance and Support
Receive tailored advice and strategies that align with your unique business vision and goals. Benefit from one-on-one coaching sessions that address your specific challenges and opportunities.
Skill Development
Enhance your entrepreneurial skills, including leadership, communication, and decision-making. Learn practical business skills such as financial management, marketing, and strategic planning.
Accountability
Stay on track with your business objectives through regular check-ins and progress reviews. Receive constructive feedback and motivation to push through obstacles and stay focused.
Networking Opportunities
Connect with a community of like-minded entrepreneurs and industry experts. Gain access to valuable contacts, resources, and potential partnerships that can propel your business forward.
Confidence Building
Boost your confidence by overcoming self-doubt and fear of failure with the support of a dedicated coach. Develop a resilient mindset to tackle challenges head-on and seize opportunities.
Strategic Planning
Create and implement effective business strategies that drive growth and sustainability. Receive expert guidance on setting realistic goals, identifying market opportunities, and optimizing operations.
Access to Resources
Leverage a wealth of resources, including business tools, templates, and educational materials. Benefit from the coach’s experience and insights to avoid common pitfalls and accelerate your business success.
Whether you are seeking a new job, looking to further your career, or struggling to grow your own business, Edna and 2nd Chance can help.
Team / Family Coaching
Team / Family Coaching
Team / Family Coaching
Team / Family Coaching
Improving team dynamics or family relationships can be challenging, but you don't have to do it alone. With 2nd Chance, you get the support, knowledge, and resources needed to enhance your team or family relationships.
Personalized Guidance and Support
Tailored advice and strategies to strengthen team or family bonds. One-on-one coaching sessions to address specific challenges.
Skill Development
Enhance communication, conflict resolution, and collaboration skills. Learn practical skills like active listening and empathy building.
Accountability
Regular check-ins to ensure progress and maintain focus. Constructive feedback and motivation to foster continuous improvement.
Improved Relationships
Build stronger, more meaningful connections within your team or family. Develop a supportive and cohesive environment.
Confidence Building
Overcome self-doubt and fear of addressing difficult issues. Develop a confident and proactive approach to relationship building.
Strategic Planning
Create and implement effective strategies for resolving conflicts and achieving common goals. Expert guidance on goal setting and fostering mutual understanding.
Access to Resources
Utilize tools, templates, and educational materials for better team/family dynamics. Benefit from the coach’s experience to navigate complex interpersonal situations.
Leadership Coaching
Leadership Coaching
Becoming an effective leader can be challenging, but you don't have to do it alone. With 2nd Chance, you get the support, knowledge, and resources needed to excel in your leadership on a team, as a manager or even in your family role.
Personalized Guidance and Support
Tailored advice and strategies to develop your leadership style. One-on-one coaching to address specific leadership challenges.
Skill Development
Enhance essential leadership skills such as communication, decision-making, and team management. Learn practical skills like conflict resolution and strategic thinking.
Accountability
Regular check-ins to keep you focused and on track. Constructive feedback and motivation to improve continuously.
Networking Opportunities
Connect with other leaders and industry experts. Access valuable contacts and potential mentors.
Confidence Building
Overcome self-doubt and fear of making tough decisions. Develop a confident and resilient leadership mindset.
Strategic Planning
Create and implement effective leadership strategies. Expert guidance on goal setting, vision crafting, and team alignment.
Access to Resources
Utilize leadership tools, templates, and educational materials. Benefit from the coach’s experience to navigate complex leadership situations.
Taking Back What's Mine
Taking Back What's Mine
Group/Team/Family Option: Taking Back What's Mine
Group/Team/Family Option: Taking Back What's Mine
What it Includes:
Leadership Training: Empower leaders with mindset shifts and tools for effective leadership.
Mindset Change: Equip participants with the skills to reframe limiting beliefs and adopt a growth mindset
Narrative Therapy: Help individuals and teams rewrite their stories for healing and empowerment.
Cognitive Wellness Training: Teach techniques to enhance mental clarity, productivity, and emotional regulation for everyday life and business.
Team/Group/Family Coaching: Build cohesion and trust within the group to work through challenges collectively and productively.
Ongoing Support: Includes check-ins, group accountability, and follow-up sessions to ensure sustained growth and impact.
fostering mutual understanding.
Ready to Begin?
Ready to Begin?
Your strategic growth starts with one step: intentional action. Edna’s coaching is about helping you act on what matters, not just talk about change.
Page updated
Google Sites
Report abuse