DVC
Design and visual communication
Design and visual communication
Design encompasses the ideation, exploration, progression, and communication of design ideas into potential outcomes that serve a specific purpose, provide innovative possibilities, and can be informed by design heritage and a designer’s perspective.
Within Design and Visual Communication, design consists of product design and spatial design.
Spatial design is about the designing of three-dimensional spaces in terms of how they are experienced, occupied, or used by people. These spaces can range from those defined by walls and physical elements to those more permeable and determined by ritual, activity, or occupancy. Spatial design incorporates concepts from such fields as architecture, interior design, landscape architecture, and urban design.
Product design focuses on the development of tangible items that have a specific function within people's everyday lives. It does not include graphic identity, therefore logo design is not part of Design and Visual Communication.
Visual communication addresses how design ideas and outcomes are appropriately presented to the viewer.
Design heritage is the history, culture, and awareness of design. It is the approaches to, and perspectives of, design tikanga, design fields (such as architecture, interior, product, landscape, fashion, and media design), design eras and movements, designers, design artefacts, and the elements of design.
By developing the skills and techniques of Design and Visual Communication, you will discover how to give form and expression to your ideas. In order to create purposeful and future-focused design ideas, you must be willing to experiment, develop, respond to feedback, and reflect on your design thinking to improve and refine the product and spatial design ideas you propose.