Findings: People 

Strategy: 

1. Mimic creative and content of retailer. Keep it simple and highlight the discounts.

2. Segment targeting to include new prospects & retargeting. After 7 days readjust the budget based on better performing stats.

LINK CLICKS         REACH   IMPRESSIONS     CPC           CTR           ENG. RATE     BUDGET

       47,976 332,545 702,756   $0.08 9.43%             6.9%         $4000

**Retargeting AD out performed during the 7day attribution  learning process.