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COLD WEATHER + HOLIDAY CAMPAIGN
COLD WEATHER + HOLIDAY CAMPAIGN
SEPTEMBER
GOAL: BRAND AWARENESS
OCTOBER
GOAL: PRODUCT SPECIFIC AWARENESS
NOVEMBER
GOAL: RETAILER/SALES FOCUS - DRIVE TRAFFIC TO PRODUCT PAGES
DECEMBER
GOAL: GIFTABLES & SALES
ADVERTISING
ADVERTISING
GOAL: SALES +
ON-SITE EXPERIENCE
ON-SITE EXPERIENCE
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