Target Audience

Prospective Students: Connecting with Our Audience 

The primary audience for this interactive video project includes prospective students interested in the fully online Educational Technology program. These individuals may include recent undergraduates, but are primarily nontraditional students, including working professionals aged 25 to 50 who seek skill development, career advancement, or a shift into the field of Educational Technology. They come from diverse educational and professional backgrounds, including educators, corporate trainers, and a wide range of industries, holding at least a bachelor’s degree. Skill levels with educational technology vary significantly, ranging from novices exploring the field for the first time to experienced professionals seeking advanced credentials to enhance their expertise. 

This diversity in age, experience, and educational background has critical implications for the design of the interactive video. Content will be clear, accessible, and inclusive, with practical examples relevant to a variety of industries and skill levels. By incorporating flexible multimedia formats, such as interactive videos, branching scenarios, and infographics, the interactive video ensures equitable engagement, addresses different learning preferences, and promotes understanding across a multicultural and diverse group of learners.