Instructional Design Solution

The Solution

The proposed instructional design solution is the development of a 5 minute interactive video. This video will contain embedded quizzes, branching scenarios, and interactive infographics tailored to prospective graduate students interested in the Educational Technology Master’s program. The video will highlight the field of Educational Technology; including the definition, the history, career paths and earnings, and Educational Technology standards.

An interactive video was selected for this solution to combine visual, auditory, and on-screen interactivity, to create an engaging experience for the learner. “Education research shows that higher interactivity in a video improves learning, and constructive and active learning (e.g., working out an answer in steps) outperforms passive learning (e.g., watching a video).” (Kim, Glassman, Monroy-Hernandez, Morris, 2015)

Learning Principles and Research-Based Best Practices

The interactive video design will follow these instructional design principles and research-based best practices:

Multimedia Learning Principles:

- Mayer’s 12 Principles of Multimedia will be used in the development of the video to “ensure the visuals and words connect with the learners.” (DeBell, 2024)

Keller’s ARCS Model of Motivational Design:
- Keller’s ARCS model of motivation (Attention, Relevance, Confidence, Satisfaction) is reflected by the interactivity of the multiple career pathways via branching scenarios, providing a relevant and personalized experience. The embedded quizzes also provide motivation(satisfaction) to the learner by giving immediate feedback and reinforcement. (Kurt, 2022)
Cognitive Load Theory:
- The content will be designed to reduce cognitive overload by providing narration used with animation or interactive infographics, so that the learner’s attention is not split. (Reiser, Dempsey, 2017 pg.55)

By using an interactive video, this instructional design solution will engage prospective students, inform them of the exciting field of Educational Technology, and persuade them to take the next steps toward joining the master’s program.

References:

DeBell, A. (2024, September 27). How to use Mayer’s 12 Principles of Multimedia Learning - Water bear learning. Water Bear Learning. https://waterbearlearning.com/mayers-principles-multimedia-learning/
Kim, J., Glassman, E. L., Monroy-Hernández, A., & Morris, M. R. (2015). RIMES: Embedding interactive multimedia exercises in lecture videos. In Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems (CHI ’15) Association for Computing Machinery, New York, NY, USA, 1535–1544. doi.org/10.1145/2702123.2702186
Kurt, S. (2022, October 17). Model of motivation: ARCS Instructional Design. Education Library. https://educationlibrary.org/model-of-motivation-arcs-instructional-design/
Reiser, R. A., & Dempsey, J. V. (2017). Trends and issues in instructional design and technology. 55

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