United States Televisions Market was valued at USD 22.1 Billion in 2022 and is projected to reach USD 32.0 Billion by 2030, growing at a CAGR of 4.9% from 2024 to 2030.
The US Televisions Market has seen remarkable growth and transformation over the past decade, driven by rapid technological advancements and changing consumer preferences. The television industry in the United States is now dominated by smart TVs, with features like 4K, OLED, QLED, and integrated streaming services becoming standard. As of 2024, approximately 90% of U.S. households own at least one television, with a steady increase in demand for high-quality viewing experiences. The market is further bolstered by an evolving need for televisions in diverse industries, such as hospitality, education, and corporate settings, highlighting the broad utility and varied requirements of modern TVs.
The primary demand for televisions from industries stems from the growing necessity for digital signage, conferencing solutions, and immersive customer experiences. In the corporate world, conference rooms are increasingly equipped with large, high-resolution screens to enhance remote collaboration, especially with the rise of hybrid working models. Businesses require televisions that support multi-functional use, such as video conferencing, presentations, and real-time data sharing. For this purpose, large-scale display solutions like ultra-high-definition televisions with slim bezels and strong connectivity options are in high demand.
Televisions are also crucial in sectors like hospitality, where hotels, restaurants, and bars utilize large screens to provide entertainment, display information, or even engage customers through interactive touch features. The hospitality industry prioritizes televisions with durability, smart functionality, and the ability to integrate with entertainment platforms like Netflix and Hulu, allowing guests to enjoy personalized services during their stay.
Furthermore, the education sector has increasingly adopted interactive TVs for smart classrooms. These televisions provide educators with the tools to engage students using multimedia, which enhances learning experiences. Schools require displays with touch capabilities, excellent resolution, and the ability to connect with various educational apps and online platforms.
Across all industries, the demand for eco-friendly, energy-efficient models is rising. Businesses are leaning towards televisions that are not only functional but also aligned with sustainability goals. As more industries adopt cutting-edge technologies, the US Televisions Market continues to evolve to meet diverse and specific needs, underscoring the importance of advanced, versatile TV solutions in modern industries.
Get an In-Depth Research Analysis of the US Televisions Market Size And Forecast [2025-2032]
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By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the US Televisions Market
LED (Light Emitting Diode)
OLED (Organic Light Emitting Diode)
QLED (Quantum Dot LED)
LCD (Liquid Crystal Display)
Plasma
Small (< 32 inches)
Medium (32 - 55 inches)
Large (55 - 75 inches)
Extra Large (> 75 inches)
Residential Use
Commercial Use
Gaming
Outdoor Use
Smart TVs (for streaming and browsing)
HD (High Definition)
Full HD
4K Ultra HD
8K Ultra HD
HDR (High Dynamic Range)
Smart Connectivity (Wi-Fi and Bluetooth)
Voice Control
Built-in Streaming Services
3D Capability
Curved vs. Flat Screens
US (United States, US and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the US Televisions Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. US Televisions Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. US Televisions Market, By Type
6. US Televisions Market, By Application
7. US Televisions Market, By Geography
US
Europe
Asia Pacific
Rest of the World
8. US Televisions Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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