Commercial Connected Fitness Equipment Market size was valued at USD 4.5 Billion in 2022 and is projected to reach USD 10.3 Billion by 2030, growing at a CAGR of 14.1% from 2024 to 2030.
The commercial connected fitness equipment market has seen significant growth in recent years, driven by the increasing adoption of fitness technology, enhanced user experiences, and the rising popularity of fitness-based services across various sectors. Connected fitness equipment, typically integrated with advanced sensors, digital platforms, and networking capabilities, offers real-time tracking, interactive coaching, and personalized fitness programs. This has made the market particularly appealing to commercial fitness centers, gyms, hotels, and corporate wellness programs, where both businesses and consumers seek highly effective and engaging fitness solutions. Additionally, the demand for such equipment has been augmented by a shift in consumer preferences toward more flexible, tech-enabled fitness experiences that can be accessed both in-person and remotely.
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The commercial connected fitness equipment market can be divided into key subsegments, one of the most important being the application in online sales. Online sales represent a growing portion of the market, as e-commerce platforms offer consumers and businesses the convenience of purchasing connected fitness products from anywhere, at any time. This shift is driven by the increasing availability of high-quality online platforms that provide comprehensive product descriptions, customer reviews, and easy access to financing options for higher-priced items like commercial-grade fitness equipment. Moreover, the integration of augmented reality (AR) and virtual reality (VR) tools on many e-commerce websites allows customers to visualize how the equipment would fit into their gym space, enhancing the buying experience. With the increasing reliance on digital solutions, many companies are shifting their focus to enhancing online sales channels, recognizing that the digital storefront is essential for reaching a global audience. In contrast, offline sales continue to hold a significant share of the market for commercial connected fitness equipment. Despite the rising trend of e-commerce, physical retail outlets, including flagship stores and authorized dealers, remain vital for businesses and consumers who prefer an in-person experience when purchasing expensive and intricate equipment. These establishments often provide direct access to product demonstrations, where customers can test the equipment, receive expert advice from knowledgeable sales staff, and gain a tactile understanding of the product before making a purchase. For commercial buyers, offline sales also offer the opportunity to negotiate bulk discounts, explore financing options, and access after-sales support. This blend of personal service and hands-on interaction continues to drive offline sales, especially in regions where online purchasing may not yet dominate or where customers value the tactile nature of purchasing high-value fitness assets.
One of the most significant trends in the commercial connected fitness equipment market is the increasing integration of artificial intelligence (AI) and machine learning (ML) to enhance the user experience. These technologies are being used to provide more personalized workouts, track user progress in real time, and suggest adjustments based on performance data. This helps fitness facilities deliver more engaging, data-driven services to their customers, and it enables users to access more efficient workout routines that are tailored to their specific fitness goals. As a result, fitness providers are investing in AI-powered connected devices to create more interactive, data-rich fitness ecosystems that foster customer engagement and retention. Another key trend is the rapid expansion of virtual fitness classes and streaming services, which is further driving the growth of connected fitness equipment. Many gyms and fitness centers now offer live and on-demand virtual classes that are accessible from home or on-the-go, often integrated with the same connected equipment used in their physical locations. This hybrid model of fitness, combining in-person training with digital options, has opened up new opportunities for fitness providers to offer more flexible services to customers. Furthermore, it enables fitness equipment manufacturers to build products that can seamlessly integrate with these platforms, ensuring compatibility and enhancing the overall user experience. As a result, the adoption of connected fitness equipment in commercial applications is expected to continue rising as businesses seek to provide a broader range of fitness options that cater to different customer preferences.
The growing popularity of corporate wellness programs presents a unique opportunity for businesses involved in the commercial connected fitness equipment market. Companies across various industries are increasingly investing in the health and wellbeing of their employees by providing them with access to fitness equipment and wellness-related services. This has created demand for high-quality, connected fitness products that can be used in corporate environments, from on-site gym equipment to personal fitness trackers. By offering solutions that are both engaging and accessible, fitness equipment providers can tap into the burgeoning market for workplace wellness, positioning themselves as key players in an industry that is expected to grow as organizations place greater emphasis on the health of their workforce. Another opportunity lies in the expansion of connected fitness equipment within hotels and hospitality settings. As hotels aim to provide more premium services and cater to the health-conscious traveler, they are increasingly investing in high-end fitness equipment that offers a seamless and connected experience. This trend is especially prominent in luxury hotels, resorts, and boutique accommodations, where guests seek convenient access to fitness solutions that mirror the personalized experiences available at home. Fitness equipment manufacturers can capitalize on this opportunity by offering solutions tailored specifically to the hospitality industry, including compact, durable machines with integrated digital content and remote access features. As travel and tourism continue to rebound globally, this segment is expected to drive substantial growth in the connected fitness equipment market.
What is commercial connected fitness equipment?
Commercial connected fitness equipment refers to machines and devices used in gyms and fitness centers that are integrated with technology for enhanced user experiences, such as real-time tracking and virtual coaching.
How is the commercial connected fitness equipment market growing?
The market is expanding due to increasing consumer demand for tech-enabled fitness experiences, growth in fitness-based services, and adoption of AI and virtual fitness classes in commercial settings.
What are the benefits of using connected fitness equipment in commercial gyms?
Connected fitness equipment offers personalized workout experiences, real-time tracking, data analytics, and access to virtual coaching, which enhances user engagement and retention.
How does online sales contribute to the commercial connected fitness equipment market?
Online sales provide customers with convenience, extensive product choices, and better access to global markets, allowing businesses to reach a broader audience for commercial fitness equipment.
What are the key trends in the commercial connected fitness equipment market?
Key trends include the integration of AI and machine learning, the growth of virtual fitness classes, and the rise of hybrid fitness models combining in-person and digital workouts.
Are offline sales still relevant in the connected fitness equipment market?
Yes, offline sales remain important, particularly for customers who prefer in-person product demonstrations, expert advice, and a tactile buying experience.
What role does AI play in commercial connected fitness equipment?
AI enhances personalization by providing tailored workout routines, tracking progress, and offering data-driven insights to optimize performance and user experience.
What are the opportunities in the corporate wellness sector for connected fitness equipment?
Corporate wellness programs create demand for fitness equipment that can be used in office settings, offering opportunities for manufacturers to provide tailored, tech-enabled solutions to businesses.
How can connected fitness equipment benefit hotels and resorts?
Hotels can enhance guest satisfaction by offering connected fitness solutions, providing a seamless and personalized fitness experience for travelers in luxury and boutique accommodations.
What is the future outlook for the commercial connected fitness equipment market?
The market is expected to continue growing, driven by technological advancements, increasing health awareness, and a greater focus on fitness experiences that integrate virtual and physical options.
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Top Commercial Connected Fitness Equipment Market Companies
EGym
Les Mills
Life Fitness
Precor
NordicTrack
Technogym
The Beachbody Company(MYXfitness)
True Fitness
Peloton
Echelon
Nautilus
Inc.
Tonal
FightCamp
StairMaster
Star Trac
Hammer Strength
Volava
Wattbike
OxeFit
Regional Analysis of Commercial Connected Fitness Equipment Market
North America (United States, Canada, and Mexico, etc.)
Asia-Pacific (China, India, Japan, South Korea, and Australia, etc.)
Europe (Germany, United Kingdom, France, Italy, and Spain, etc.)
Latin America (Brazil, Argentina, and Colombia, etc.)
Middle East & Africa (Saudi Arabia, UAE, South Africa, and Egypt, etc.)
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Commercial Connected Fitness Equipment Market Insights Size And Forecast