| Units Three + Four | Commercial + Influential Design

Commercial

- concerned with or engaged in commerce.

Commerce

- the activity of buying and selling, especially on a large scale.

Commercial Design

- design concerned with or engaged in the activity of buying and selling on a large scale.

Commercial Design Process

The extension of the design process where the solution considers the commercial implications of the design product. The commercialisation processes consists of manufacturing, marketing and distribution and takes place once a production-ready design is complete. Although a sub-process of the design process, it still needs to be considered in conjunction with the design of the solution and the stakeholders.

Communication Strategies/Visual Devices

Strategies and devices strategically used by a designer in order to engage or persuade a specified audience. These are often referred to as those that create an emotional response or grab attention to enhance the communication of a design solution. Such strategies include: shock tactics, humour, metaphor and emotion.

Advertising techniques and strategies: https://www.managementstudyguide.com/advertising-techniques.htm