ECCS 12 Design ATAR

Communication Strategies/Visual Devices

Strategies and devices strategically used by a designer in order to engage or persuade a specified audience. These are often referred to as those that create an emotional response or grab attention to enhance the communication of a design solution. Such strategies include: shock tactics, humour, metaphor and emotion.

Emotional Advertising: How Brands Use Feelings to Get People to BuyLearn how brands use the four core human emotions in advertising to influence buying behavior.

The Best Examples of Creative Ads Using Visual MetaphorsWant to step up your online advertising? Then get inspired by these creative ads that use visual metaphors to draw attention and make their message stick.

How to Understand and Use Visual Metaphor in PhotographyMetaphor is a word or phrase that symbolizes something else. Learn how you can use visual metaphor in photography, to make your stories more meaningful!

What Are Visual Metaphors?Learn about visual metaphors, representations of a person, place, thing, or idea by way of a visual image that suggests a particular association.

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