In Step two we apply the CALOR taxonomy for healthy eating to screen findings from
PRIMEMEAL, an ongoing FCT project led by the PI, and past pilots. This will lead to the selection of 3 promising behavioral change techniques (BCT) (cognitive, motivation, environmental), to be integrated in the design of app demos. These will then tested during online experiments to evaluate their effectiveness in improving ability, motivation and intention to shop, prepare and consume healthier meals.