USING CONSUMER PSYCHOLOGY TO PROMOTE HEALTHIER MEAL CHOICES THROUGH MOBILE APP USE
The E-PRIMEMEAL Project
The E-PRIMEMEAL Project
E-PRIMEMEAL investigates the effectiveness of digitally-mediated, behavioral change interventions in promoting consumers’ self-regulation of healthy food shopping and meal preparation habits. Its ultimate goal is to design, develop and validate a set of engaging mobile app functionalities, based on tailored behavioral change techniques, which successfully and sustainably stimulate healthy eating among different consumer groups and thereby help fight the obesity epidemic.
E-PRIMEMEAL investigates the effectiveness of digitally-mediated, behavioral change interventions in promoting consumers’ self-regulation of healthy food shopping and meal preparation habits. Its ultimate goal is to design, develop and validate a set of engaging mobile app functionalities, based on tailored behavioral change techniques, which successfully and sustainably stimulate healthy eating among different consumer groups and thereby help fight the obesity epidemic.
