1.4 Business objectives

In this chapter you will learn -

• the nature and importance of business objectives at corporate, departmental and individual levels

• corporate social responsibility (CSR) as a business objective

• relationship between mission statement, objectives, strategy and tactics

• the different stages of business decision making and the role of objectives in the stages of business decision making

• how objectives might change over time

• translation of objectives into targets and budgets

• the communication of objectives and their likely impact on the workforce

• how ethics may influence business objectives and activities