AMA-Syllybus

Course Overview:

In the Advanced Media Arts class, we embark on an exhilarating journey into the realms of advanced digital art, video production, and portfolio curation. This course roots itself in the bedrock of fundamental art theories, encompassing elements of art, design principles, typography, composition, and color theory. With Adobe Photoshop, Illustrator, Premiere Pro, and InDesign at your disposal, you'll dive into photo manipulation, original illustrations, commercial artworks, and captivating video narratives. This course isn't just about creation; it's about developing a distinctive voice and a robust portfolio.

Course Objectives:

Attain a profound understanding of art theory, pushing creative expression to new heights.

Master Adobe Photoshop, Illustrator, Premiere Pro, and InDesign for advanced digital art, video, and print.

Conceptualize and craft comprehensive projects, spanning diverse formats such as posters, logos, ads, multimedia, and multi-page layouts.

Foster independent learning through intricate, project-based assignments.

Cultivate and refine your artistic voice while navigating the dynamic landscape of advanced digital media.

Prerequisites:

Beg-Intermediate Media arts and computer literacy is required, prior software knowledge is beneficial;

Course Structure:

The curriculum revolves around intensive project-based learning and self-guided advancement. Students will amass an extensive and impressive portfolio, showcasing their evolution as accomplished digital artists and designers.

Grading Guidelines

Student Led Outcomes (SLO'S)

Collaboration (20%)

Critical Thinking (20%)

Curricular Literacy (20%)

Learning Mindset (10%)

Written Communication (10%)

Professionalism (20%)

Topics Covered:

Introduction to Advanced Digital Art, Design, and   Video

Copyright nuances.

Expanding art theory, design principles, and immersive video storytelling.

Introduction to Adobe Photoshop, Illustrator, Premiere Pro, and InDesign.

Navigating the pervasive influence of digital art and video.

Adobe Photoshop Mastery

Elevating tools and techniques to an advanced level.

Mastering intricate photo editing, manipulation, and digital painting.

Adobe Illustrator Mastery

Embarking on a deeper journey into vector graphics through Adobe Illustrator.

Crafting intricate logos and vector illustrations.

Adobe Premiere Pro Proficiency

Delving into sophisticated video editing techniques in Premiere Pro.

Elevating storytelling prowess through cinematic video editing.

Adobe InDesign for Print and Layout Design

Immersion in InDesign for crafting intricate layouts, multi-page documents, and portfolios.

Advanced Composition and Visual Storytelling

Unpacking complex visual hierarchy and innovative composition strategies.

Applying advanced composition principles in dynamic design and video projects.

Advanced Typography and Layout Design

Diving deeper into typography intricacies.

Creating captivating, print-ready layouts with a professional touch.

Color Theory and Application Revisited

Exploring nuanced dimensions of color theory.

Applying complex color schemes to digital art, videos, and print layouts.

Multimedia Projects and Advanced Video Storytelling

Crafting intricate multimedia projects that blend digital art and video.

Elevating your video storytelling through advanced techniques.

Individual Projects and Portfolio Curation

Crafting an advanced portfolio that encapsulates the depth of your artistic and design journey.

Crafting comprehensive projects of your choice that exhibit mastery.

Portfolio Presentation and Art Evaluation

Presenting a polished digital art, design, and video portfolio.

Engaging in profound evaluations and constructive critiques.

Assessment:

Student assessment will encompass active participation, complex project completion, extensive portfolio development, and a final portfolio presentation.