Competitor Analysis

Main market competitors 

Brands 

• Dairymaid: Country fresh

• Magnum

• Cornetto

Stores

• Milky lane

• Paul’s Homemade ice cream

• Forest Gelato 

• Fab and Co 

Our national competitors

• Milky Lane 

  • Established in 1958 , franchised in 1980's

  • Over R90 million in annual revenue

  • 96 Stores in South Africa

  • Range of Ice cream flavours and waffles

Our future international competitors 

• Baskin Robbins 

  • Established in 1945

  • Over $ 2 billion in 2021

  • Sales have been rising since 2008

  • In 54 countries

  • Partner with Dunkin Donuts

  • Over 1200 flavours

  • Has trademark recipes and styles like the “Turkey Ice cream cake”

Sources consulted 

Verma, A. 2023. Top 10 Ice Cream Brands in the World. [O] Available 

https://www.feedough.com/top-10-ice-cream-brands-world/

Accessed on 25 March 2023

Seopia, T. 2003 .Milky lane celebrates 50th birthday.[O] Available 

https://www.bizcommunity.com/Article/196/82/27841.html

Accesse on 25 March 2023