This course offers a comprehensive overview of marketing, operations management, and human resources management, equipping students with the skills to navigate modern business challenges. In marketing, students will explore customer-focused strategies, including the marketing mix, market research, global branding, and approaches to globalization and market entry. The operations management part emphasizes process design, operational efficiency, and balancing customer satisfaction with risk management and resilience to ensure sustainable business continuity.
In human resources management, students will examine employment relations, focusing on the roles and responsibilities of employers and employees. They will also explore strategies for fostering positive workplace relationships, addressing challenges, and managing organizational change effectively.
This course provides an in-depth overview of key concepts in finance, global trade, corporate social responsibility, and leadership, preparing students to succeed in today’s interconnected business environment. Students will explore financial strategies, including funding methods, foreign exchange, and transfer pricing, alongside global trade theories such as comparative advantage and Porter’s models to assess market dynamics. The CSR module emphasises ethical practices, sustainable development goals, and balancing profitability with social responsibility. In leadership, students will distinguish between management and strategic leadership, focusing on driving organizational vision, and managing change effectively. The course also highlights innovation and branding strategies to build competitive global and local brands. By integrating these disciplines, students will develop the skills to analyse challenges, make informed decisions, and drive sustainable success in a global context.
The Strategic Management: Creating Competitive Advantages module introduces students to the fundamentals of strategic management, including essential concepts, tools, and techniques critical for managing organizations in today’s dynamic and interconnected environment.
This course explores the strategic management process, covering the analysis of both internal and external environments, the development of strategic alternatives, the selection of the most suitable strategies, their implementation, and the evaluation of performance through strategic control and governance.
Special emphasis is placed on:
• Using strategic tools such as SWOT analysis, Porter’s Five Forces, and the Balanced Scorecard.
• Understanding the integration of strategy with organizational culture, structure, and governance.
• Analyzing real-world case studies to apply concepts in practical scenarios.
The course aligns with the content of the textbook Strategic Management: A Competitive Advantage Approach, Concepts and Cases (17th Edition) by Fred R. David, Forest R. David, and Meredith E. David. It prepares students to think critically, develop strategic insights, and apply them effectively in various organizational contexts.